By Laurel Wentz and Aixa Rocca
Meet Brazil’s Peixe Urbano, Mexico’s BuzzUrbano and Argentina’s Cuponica, Catering to Customers Who Don’t Like to Plan Ahead
BUENOS AIRES (AdAge.com) — Young Latin American entrepreneurs, often using experience gained from living in the U.S., are running some of the first group buying sites back in their home countries, sometimes beating Groupon into the market. They are tweaking the discount-coupon business model to indulge Latin tastes for spontaneity and, in Argentina, even let buyers pay with cash rather than a credit card.
Julio Vasconcellos, 29, returned to Rio de Janeiro in March 2010 from a Silicon Valley internet startup and with two partners started Brazil’s first daily deal site, Peixe Urbano (Portuguese for Urban Fish). Nine months later, Peixe Urbano has almost 5 million registered users and 300 employees and has sold 2 million coupons. Last week, the site opened in its 30th city, Manaus, in the heart of the Amazon.
Read the full article here via Advertising Age
