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Acquired mobile advertising executive leaves Apple

by Matt Kapko
written by Matt Kapko Share
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Andy Miller is leaving Apple Inc. (AAPL) for a job in venture capital, AllThingsD reports. The mobile advertising executive came to Apple in 2010 by way of a $275 acquisition of Quattro Wireless, a mobile advertising company he co-founded.

Miller is leaving Apple to become a general partner at Highland Capital, which just so happens to be the same Boston-based firm that funded Quattro.

Apple eventually shut down Quattro before launching its own iAd platform, but Apple’s advertising medium of choice has languished after marketers complained about high prices and Apple’s control over content. Miller is expected to be working on digital investments from Highland Capital’s Silicon Valley office, according to AllThingsD.

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Former Feature writer for RCR Wireless NewsCurrently writing for CIOhttp://www.CIO.com/ Matt Kapko specializes in the convergence of social media, mobility, digital marketing and technology. As a senior writer at CIO.com, Matt covers social media and enterprise collaboration. Matt is a former editor and reporter for ClickZ, RCR Wireless News, paidContent and mocoNews, iMedia Connection, Bay City News Service, the Half Moon Bay Review, and several other Web and print publications. Matt lives in a nearly century-old craftsman in Long Beach, Calif. He enjoys traveling and hitting the road with his wife, going to shows, rooting for the 49ers, gardening and reading.

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