The first thing companies should do when planning to institute a mobile strategy is to prepare their websites for mobile access, explained Juan Adlercreutz, interactive marketing director at Coca-Cola, to RCR Wireless News.
Adlercreutz spoke at the recent at MMA Forum Latin America, which took place in São Paulo last week. During the event, several speakers noted that, althought it is very necessary, few companies have their websites prepared for mobile access.
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