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At the MMA Forum Latin America RCR Wireless New‘s Roberta Prescott explored what the next wave of mobile marketing will be. The event took place in São Paulo, on 18 October, 2011.
- Mobile advertising must be content-based
- Latin America challenges to develop mobile advertising market
- Video story: Will mobile reinvent advertising?
- Interview: Futurist Gerd Leonhard discusses mobile advertising trends
- Interview: Brazil is top 5 for mobile internet, says Google’s head of mobile advertising
- Interview: Coca-Cola’s movement to become mobile
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