LOS ANGELES-AG Interactive has teamed with Def Jam Enterprises to offer urban-themed content and services through North American wireless operators supporting the BREW platform.
AG Interactive, a subsidiary of American Greetings Corp., has signed more than 50 models and performing artists to produce original mobile content for the effort, including rapper Chingy and MTV’s LaLa. Def Jam Mobile also offers voice tones from professional athletes, a hip-hop mobile news service, animated greetings and mobile games.
“The Def Jam lifestyle will be rolling out to consumers worldwide through our comprehensive mobile marketing channels as instant messenger, online, print, broadcast, event and retail distribution.”
