REDMOND, Wash.-AT&T Wireless Services Inc. and Fox Broadcasting reported a deal enabling AT&T Wireless customers to text vote and give “thumb up” for contestants on Fox’s American Idol television show.
AT&T Wireless said its sponsorship will include a range of wireless tie-ins including a promotional sweepstakes, downloadable content of the show’s contestants and songs, special applications on its mMode service and a variety of co-marketing promotions.
