LONDON-More than 42 million consumers in Western Europe will use mobile portals by 2007, bringing the market’s value to more than $1 billion, according to research from IDC.
“The growth of mobile portals represents an important development area, influencing many of the applications and services that could help a successful take-up of 3G in the future,” explained Rosie Secchi, senior research analyst with IDC’s European Wireless and Mobile Communications service. “There is no such thing as one mobile portal for all-mobile users are very different in attitudes, demographics and mobile Internet usage. Only by understanding these differences will mobile operators and other players in the mobile market be able to provide services that have relevance and value to these different groups.”
IDC adds that to maximize long-term potential of a mobile portal, providers should create guided rather than controlled environments and establish strong partner relationships to offer targeted, personalized and valuable advertising and entertainment services.
