Disney launches mobile content site in U.K.

The Walt Disney Internet Group took the wraps off a wireless Web site for U.K. consumers offering mobile content and interactive services.
The company, which last year folded both its Disney Mobile and ESPN Mobile domestic MVNOs, said the site can be accessed by texting “Disney” to 83335 or via browser at disney.co.uk. The destination includes an arcade with as many as five dozen free and premium games; visitors can also access ringtones and other content from franchises such as “Hannah Montana” and “Pirates of the Caribbean.”
The company will also use the site to plug new film releases and television shows. The mobile site follows the December launch of a traditional site for Disney fans in the United Kingdom.
“Mobile Internet is experiencing a significant growth phase precipitated by the emergence of 3G handsets and flat-rate data tariffs,” Disney said in a press release. “Disney.co.uk mobile will evolve seamlessly to provide guests with integrated cross-platform services alongside its online sister sites and with the growing portfolio of Disney virtual worlds.”