Verizon Wireless catches the puck

Verizon Wireless announced a multi-year deal to become the “official wireless service provider” of the National Hockey League and the National Hockey League Players’ Association in the United States. As part of the deal, Verizon Wireless will have exclusive marketing and promotional rights to NHL events, including the All-Star Game, Stanley Cup Playoffs, Awards Show and Entry Draft.
Through the new partnership, Verizon Wireless will have a significant presence on NBC, enabling new online and in-store advertising and marketing promotions. For its part, the NHL will receive prime positioning on the Verizon Wireless main deck. The carrier will also provide its customers with NHL game video highlights and NHL wallpapers, images and ringtones.
“Verizon Wireless customers can now show their love of hockey, their team and favorite players with their phones, giving the NHL and NHLPA another way to extend their relationship with fans beyond the ice,” said John Harrobin, vice president of digital media and advertising for Verizon Wireless.