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Sprint PCS targets customer satisfaction with enhanced coverage, services

Sprint PCS pointed out some recent improvements to its wireless system, including network expansion and enhanced customer service that have resulted from its $2.1 billion capital spending program.

The company plans to add 1,700 cell sites to its network this year, as well as improve network capacity and performance. In addition, Sprint has launched a multi-year campaign to acquire and build cell sites to continue to improve its network. “These buildouts demonstrate that we have listened to our customers and are taking their feedback about network coverage and quality very seriously,” said Kathy Walker, senior vice president of Sprint Network Services, who added the buildouts are leading to enhanced customer experiences, including a reduced number of blocked and dropped calls.

To further improve customer satisfaction, the carrier has re-tooled its automated voice service to make it easier for customers to speak with customer service specialists, reduced callers’ wait times by 20 percent since last year, and simplified its calling plans. Sprint said its new PCS Free & Clear America plans, ranging from $55 to $125 per month, feature expanded coverage.

Separately, Sprint announced it has partnered with the Sony Music Mobile Products Group to launch a new line of downloadable personalized name ring tones that can be customized for the user. The ring tones, part of Sprint’s PCS Vision data services line, sing the name of the user instead of ring when an incoming call is detected.

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