FRAMINGHAM, Mass.-NMS Communications announced it has helped deploy WiseSpot’s Cai-Ling ringback tone service with wireless carriers in China. With the Cai-Ling service, callers hear personalized ringers when placing a call to a user who has subscribed to the service.
Approximately 16,000 Beijing Mobile and Shenzhen Mobile subscribers signed up for the ringback tone service during its first week of availability, according to NMS. NMS also powers a ringback tone service for SK Telecom, which more than 30 percent of the carrier’s subscriber base signed up for during the first nine months it was offered.
The ringback service is based on WiseSpot’s WiseRing personalized value-added services platform, which is built on technology from NMS, and averages $2 per month per subscriber.
