LOUISVILLE, Ky.-Paging is now Kool. In fact, it’s so Kool it’s smokin’.
Brown & Williamson Tobacco, the company behind the Kool cigarette brand, said it teamed with PageMaster Corp. to offer free Motorola Inc. pagers in selected cigarette packs through June.
“Kool celebrates urban living,” said Ludo Cremers, divisional vice president for Kool brand marketing. “The Motorola pager promotion fits into the lifestyle of Kool consumers who want to be connected.”
Advertising in newspapers, national magazines and alternative media will support the free Motorola pager offer. The program also will be communicated through direct mail, point-of-sale material in retail stores, pack onserts and pack and carton overwraps.
