SAN FRANCISCO-Wireless advertising company SkyGo Inc. announced an alliance with OmniSky Corp. that could lead to widespread use of wireless advertising over OmniSky’s service.
Under the deal, OmniSky will refer its content partners to SkyGo, which will offer its wireless marketing services. SkyGo, which is an OmniSky preferred provider, said it will offer technology, media and consulting services to those publishers who want to deliver advertising campaigns to mobile users.
“Through this partnership, OmniSky will be able to help our content partners deliver wireless advertising that adds value to a consumer’s wireless experience and generates revenues, both for content providers and for OmniSky,” said Kristine Stebbins, vice president of marketing for OmniSky. “As a preferred marketing provider, SkyGo enables us to offer a one-stop wireless advertising solution and still remain focused on delivering the best overall wireless experience to our users.”
SkyGo will also integrate OmniSky’s Os OneTap technology into advertisements it creates, which the company said will allow users to, with a single key stroke, save selected advertising information-such as addresses and event details-to the desired application on their device.
