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Asset Trax licenses Cell-Loc platform

CALGARY, Canada-Location-based systems integration company Asset Trax will hold the sole rights to the asset tracking business sector in Austin, Texas, and Calgary through Cell-Loc Inc.’s location-aware network and middleware platform, according to an agreement signed by the companies.

Cell-Loc, which develops wireless location technology and services, will receive a licensing fee and royalty revenue after the joint venture agreement is completed.

“Asset Trax is pleased to be working with Cell-Loc by providing the business services portion of the agreement and thereby attacking this immense market,” said Bruce Schnell, Asset Trax’s chief operating officer.

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