PALO ALTO, Calif.-L.M. Ericsson has invested $7 million in start-up Red Jade Inc., which is developing next-generation wireless entertainment products.
Ericsson also is supporting Red Jade with product design, development, marketing, manufacturing and distribution support through the Ericsson Business Innovation subsidiary.
Red Jade’s products are expected to appeal to younger generation of wireless users, something Ericsson said is of significant interest.
“One of Ericsson’s goals is to expand our global community to include a younger audience,” said Gunnar Tyrsing, vice president of Ericsson Business Innovation.
