Caribbean wireless operator Lime, owned by Cable & Wireless Communications (CWC), announced it has launched IPTV services in Barbados. The pay-TV over broadband product was dubbed “Lime TV.”
According to the company the service will be available nationwide and provide up to 130 channels and video-on-demand content delivered to a set-top box, or connected device, in the customer’s home over a broadband connection.
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In addition to basic channels (major U.S. networks, ABC, CBS and NBC; news, sports, music channels), Lime has also launched its own channel, branded LIMEstyle, to showcase its products, services and promotions. The Lime TV, according to Chris Dehring, Lime’s chief marketing officer, is an important step towards delivering entertainment services to all customers. He also added that pay-TV is an important growth opportunity for the company.
