Google has introduced a $35 device that attaches to a TV’s HDMI port and enables Android and iOS devices to stream content to the big screen. Chromecast connects to a home wireless network, and does not require a dedicated mobile device, meaning that users can still use their phone or tablet to surf the web, check email or make phone calls while streaming content to the TV.
Chromecast, which comes with three free months of Netflix, is clearly meant to encourage mobile subscribers to download videos that may not be available on television, and then share them on the larger screen. Google of course owns YouTube, and more views of YouTube videos will mean that Google can charge higher advertising rates. Chromecast will also enable Google to learn more about users’ content choices, information which can then be used to improve search results and to charge higher rates for paid search results.
Google is also introducing Google Cast, a “technology that enables developers to build consistent, intuitive multi-screen experiences across mobile devices and TVs.” The company says it expects hardware partners to start embedding Google Cast in their products. But so far there is no mention of Google Cast in Google’s own new hardware offering, the updated Nexus 7.
Nexus 7 and Android 4.3
Google is calling the new Nexus 7 “the world’s highest-resolution 7-inch tablet.” The Asus tablet packs 323 pixels per inch, and includes stereo speakers and immersive audio. The tablet is priced at $229 and ships July 30.
Android 4.3 also launched yesterday, and says the “sweeter Jelly Bean” is rolling out to Android devices this week. One of the key features is “restricted profiles,” which will enable better parental controls and open up more consumer-facing commercial uses for tablets. Android 4.3 also supports Bluetooth Smart, which will allow Android phones and tablets to connect to more devices like heart rate monitors and fitness sensors.
