HOLLYWOOD, Calif. - A panel of five mobile entertainment CEOs took the stage this week at OnHollywood 2008 to make the case for their varying business models and address what Frank Barbieri, CEO of Transpera, called a shift from transaction-based content such as downloads...
NEW YORK - The key to moving the needle in mobile advertising? Make it easier for would-be advertisers to spend money on the stuff.That was the takeaway from the roundtable discussion that kicked off day two of the Mobile Marketing Forum this morning. While...
Concerts are nothing new on mobile. Sprint Nextel Corp. aired the first concert on mobile in 2005 with a huge marketing push behind a Bon Jovi concert that year. Others have followed since then.Verizon Wireless gets the nod for being the first carrier to...
The push to make magazine pages more interactive is building mass and, dare we say it, even real momentum as major publishers and advertisers adopt a pair of technologies centered on the cellphone.Hearst Magazines, the most recent example, is building on a nearly two-year...
Two big mobile players made headlines in the past few days, but they seem to be headed in very different directions.Apple once again displayed its marketing chops, grabbing headlines in both the mainstream media and the trade press as it showcased the latest version...
Editor's Note: Welcome to our weekly feature, Yay or Nay. Every week we'll review a new wireless application or service from the user's point of view, with the goal of highlighting what works and what doesn't. If you wish to submit your application or...
Editor's Note: Welcome to our weekly Reality Check feature. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look for columns from Laura Marriott of the Mobile Marketing...
WASHINGTON -(Dow Jones)- Sprint Nextel and Clearwire pledged Monday to deliver wireless Internet access to police, firefighters and schools at speeds fast enough to handle two-way video conferencing if federal regulators approve their merger.
Europe's telecommunications standards body ETSI (Sophia Antipolis, France) is to establish a focus group to look at the approaches needed to standardize the fast growing Machine-to-Machine (M2M) sector.
ATLANTA - Innovation has to become institutionalized if wireless content is going to be successful, AT&T Mobility CEO Ralph de la Vega last week told attendees at the GSM Association's first last Mobile Innovation Marketplace - Americas event in Atlanta. "Just having it pop...
Who's sending that text message to your cellphone? It could be your neighborhood auto dealer.Dealers are joining other auto advertisers in marketing on mobile phones. Consumers now can gain access to many dealerships' listings of new and used vehicles - complete with photos, prices,...
The sparse, rural areas that AlltelCommunications L.L.C.'s network covers and the demographics it serves lead some to assume Alltel would have relatively little data uptake, but the numbers tell a different story. The No. 5 carrier is outperforming its four larger competitors in numerous...
Back in February we reported that Buzzd , a Mobile Web social networking service used at bars, clubs and restaurants, had won a bunch of awards at the MobileMonday Peer Awards.
The Associated Press on Monday unveiled an iPhone program for accessing its newly launched service that delivers news, photos and video to mobile phones.
FEDERAL COMMUNICATIONS COMMISSION CHAIRMAN KEVIN MARTIN APPEARS DETERMINED to win approval for a free, family-friendly national wireless broadband plan, despite being forced to delay an upcoming vote on the measure after concerns were raised about potential interference to mobile-phone systems and about a content-filter...
Rave Wireless is upgrading its Rave Guardian program, a two-way safety solution that puts scared students in touch with the right people.Rave, which started operations in 2005, offers a service that makes campus police aware of students' locations via their mobile phones. But...
The mobile marketing industry lost one of its most prolific and outspoken supporters today when Laura Marriott announced she would resign from her post as president of the Mobile Marketing Association.Marriott led the MMA since 2005 and watched its membership base grow as it...
Motricity's troubles continue; the company announced it lost a leader and sold off a chunk of its business. The mobile content and content infrastructure company sold its smartphone and direct-to-consumer businesses to Motricity co-founder Jud Bowman's entity, shortly after his resignation from the company's...
If you're one of the bazillion players looking for a slice of the mobile social networking pie, listen up, because Paul Coulton has some advice.Coulton, a "senior lecturer" who specializes in mobile games and social networks at Lancaster University in the United Kingdom, addressed...
The rash of class action lawsuits against cellphone carriers over unauthorized third-party content charges on consumers' bill may entering a new phase: settlements.Plaintiffs' lawyers pressing such a suit against AT&T Mobility said the first national settlement of its kind has been reached with the...
Business-savvy handsets are expanding at Verizon Wireless. This doesn't mean current smartphones or PDAs are adding new features, it means now you'll be able to check your e-mail on select phones that can access the carrier's Get It Now service. Verizon Wireless has teamed...
Editor's Note: Welcome to our weekly Reality Check feature. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks look for columns from Laura Marriott of the Mobile Marketing Association,...
According to a new report from Strategy Analytics, Nokia, Blackberry and Apple are pioneering fresh revenue streams for the mobile handset industry with their emerging push into value-added services such as navigation, email and music.
BARCELONA, Spain - Nokia Corp. used its S60 Summit '08 to tout the reach of its smartphone platform, woo low-profile developers and - like just about everybody else in mobile - crow about its openness.The show opened with a flashy video that demonstrated Series...
