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Sugar Mama signs new advertisers, updates uptake

Virgin Mobile USA L.L.C. said that its users have earned more than 9 million minutes of free airtime since the mobile virtual network operator instituted its Sugar Mama program, which offers customers the chance to receive calling minutes in exchange for watching advertisements. The...

Sprint Nextel alters marketing message, juggles executives

Sprint Nextel Corp. will take a new advertising tack starting July 1, as it launches a campaign with the tagline "Sprint Ahead." The new campaign is designed to " the value its products and services add to people's lives," according to the carrier. The...

Digital Hollywood panelists: Mobile TV still in early stages

SANTA MONICA, Calif.-It's not the cash cow most in the wireless industry hope it will be, but mobile television is already producing some steady revenue streams and showing signs of growth, Levi Shapiro, director of audiences at Telephia, said in opening remarks at a...

Adderton splits from Amp’d

Peter Adderton, founder and CEO of mobile virtual network operator Amp'd Mobile Inc., has left the company he founded and subsequently guided into bankruptcy.An Amp'd representative confirmed that Adderton and the MVNO have parted ways, although Adderton is currently still on the company's governing...

Made-for-mobile content spreading its wings : A handful of mobile-specific content is beginning to cross platforms

The production and delivery of mobile video is becoming a two-way street. Although a majority of programming seems to follow a top-down approach from TV studios' more successful programs, those endeavored in the development of original, made-for-mobile content are steadily gaining viewers eyes and...

AT&T pads prepaid

AT&T Mobility revamped its prepaid play with new add-on package options for its GoPhone Pay As You Go customers.GoPhone users can now choose a calling package of 3,000 off-peak minutes for $20. Messaging packages (which include SMS, IM and MMS) range from 200...

AT&T Mobility refreshes prepaid

AT&T Mobility has revamped its prepaid play with a new add-on package options for its GoPhone Pay As You Go customers.GoPhone users can now choose a calling package of 3,000 off-peak minutes for $20. Messaging packages (which include SMS, IM and MMS) range from...

Wireless Hall of Fame: Arlene Harris

Arlene Harris has been connecting people to one another for a long time-ever since she was a child, helping connect calls for her family's mobile telephone switchboard in the 1950s. Harris has continued to forge connections through communications products as the wireless industry has...

Google’s wireless moves: Will search giant end up a manufacturer, MVNO, carrier or clearinghouse?

If you believe the talk on the street, Google Inc. is eyeing everything wireless from becoming a mobile virtual network operator to building Google-branded handsets. But it's the company's recent work with the Federal Communications Commission that stoked the gossip mill last week.The Internet...

U.S. cellphone market: Motorola on the rise, Nokia declines

The handset market in the United States in the first quarter grew 12% over the year-ago quarter, with the sale of about 39 million units valued at nearly $3 billion, according to The NPD Group. That growth is roughly similar to the year-ago quarter's...

Qwest adds EV-DO Rev. A service

Qwest Communications International Inc. has started offering mobile broadband service using Sprint Nextel Corp.'s CDMA2000 1x EV-DO Revision A network.The Qwest Wireless Mobile Broadband card from UT Starcom is priced at $50 with a two-year service agreement, $100 with a one-year agreement or $210...

JumpTap expands at Virgin Mobile USA

Mobile search startup JumpTap Inc. expanded its relationship with mobile virtual network operator Virgin Mobile USA L.L.C. with a local search application.The white-label offering, which launches this week, delivers local business listings as well as driving directions and local maps. JumpTap has powered an...

Funambol updating open source e-mail service: Move adds broader support

Funambol plans to push ahead with its open source mobile e-mail strategy this week with an upgraded version of its white-label offering for carriers.The Redwood City, Calif.-based startup is set to unveil Funambol v6, a Java-based application that pushes e-mail to wireless devices from...

ESPN content goes live on Verizon Wireless

Verizon Wireless said it is now offering its customers access to ESPN MVP content.ESPN MVP gives Verizon Wireless' Vcast subscribers access to content such as SportsCenter video highlights, game score alerts, breaking sports news updates, ESPN Gamecast, and news on players, teams and leagues....

Amp’d phone costs on the rise

Amp'd Mobile Inc. jacked up its handset prices across the board on all five of its proffered models.For instance, the Motorola Inc. Q soared to $220 (from $100), two models of Razrs went to $70 and $80, respectively (from $50 and $60), and the...

Executive shuffle: Industry trends, greener pastures tempt turnover

Yet another executive is exiting through Sprint Nextel Corp.'s revolving front-office door.The carrier said last week that Mark Schweitzer will step down from his post as chief marketing officer at the end of the month. Tim Kelly, who currently oversees the operator's Customer Management...

Longs Drugs to distribute Kajeet services

Tween-focused mobile virtual network operator kajeet Inc. added more than 400 Longs Drugs stores as points of distribution for its pay-as-you-go wireless service. The Longs Drugs stores are located in California, Nevada and Hawaii. Kajeet will offer the LG Electronics Co. Ltd. LX150 handset...

Virgin Mobile USA IPO could ring up $100M

Virgin Mobile USA Inc., the first mobile virtual network operator to launch in the United States, filed for an initial public offering in a move that signals the maturation of the MVNO segment of the wireless market in the United States in general and...

Virgin Mobile USA files for IPO

Virgin Mobile USA Inc., the first mobile virtual network operator to launch in the United States, filed for an initial public offering in a move that signals the maturation of the MVNO segment of the wireless market in the United States in general and...

Helio continues to drag on Earthlink’s earnings

Internet service provider Earthlink Inc. announced a net loss of $30 million for the first quarter of 2007, including a $29.3 million loss on its mobile virtual network operator endeavor Helio L.L.C. The company reported a net income of $16.4 million in the same...

Embarq’s strong wireless, data growth offsets landline loss

Despite a variety of one-time costs totaling $49 million, Embarq Holdings Co. L.L.C. generated $1.59 billion in revenue and $371 million in income, it announced in results for the first quarter of 2007. Among the costs that negatively affected income for the quarter was...

Amp’d nears 200,000 subs: Nearly doubles numbers in first quarter

Amp'd Mobile Inc. says it is close to reaching the 200,000 subscriber mark after a strong first quarter, numbers that indicate the mobile virtual network operator is rapidly gaining customers. Amp'd reported in January that it ended 2006 with more than 100,000 customers, and...

Kajeet gets SquarePants with new Nickelodeon deal

Tween mobile virtual network operator kajeet announced a deal with kid TV channel Nickelodeon, whereby kajeet will offer content from Nickelodeon on its phones and will advertise its services through Nickelodeon programs."More than one in four U.S. tweens own a cell phone, and that...

Amp’d nears 200,000 subscribers, doubles customer base during first quarter

Amp'd Mobile Inc. says it is close to reaching the 200,000 subscriber mark after a strong first quarter, numbers that indicate the mobile virtual network operator is rapidly gaining customers. Amp'd reported in January that it ended 2006 with more than 100,000 customers, and...