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MAKING MADE FOR MOBILE: Wireless firms continue push for exclusive content for cellphones

Amp'd Mobile Inc. continued to expand its impressive content portfolio, inking deals with actor Jack Black and "24" producer Howard Gordon to offer original, made-for-mobile programming. The news stands atop a number of similar agreements signed in recent days, which may indicate that made-for-mobile...

Voce expands handset lineup with Treo, Moto, Nokia

High-end mobile virtual network operator Voce expanded its handset lineup with the inclusion of Palm Inc.'s Treo smartphone, a move that raises the question whether the company has succeeded in adding a data component to its primarily voice service.Voce's Web site now shows that...

More Web traffic, more on-deck friction: Carriers could force smaller content providers to work with ‘official’ marketing firms

Like real estate, mobile advertising is all about location. And carriers are scrambling to cash in on the most desirable territory in wireless data: the deck.Network operators are hastily choosing mobile marketing partners and developing strategies for placing banner ads, clickable links and other...

Virgin Mobile USA sweetens Sugar Mama

Virgin Mobile USA L.L.C. is sweetening the deal for its young consumers who are looking to trade their spare time for airtime by adding several new names to its list of mobile advertisers looking to be Sugar Mamas.Virgin Mobile USA's Sugar Mama mobile advertising...

Study: MVNOs appealing outside of target demographics

Mobile virtual network operators have definite target demographics that they're trying to lure away from mainstream wireless operators with a unique approach to service and handsets. A recent study by Yankee Group and Compete Inc. shows, however, that some of the MVNOs are generating...

Disney Mobile cuts handsets prices, launches ‘Steamboat Willie’ collectors’ model

Disney Mobile has chopped the price of two handsets for a limited time, and is promoting a limited-edition "Steamboat Willie" phone aimed squarely at Disneyophiles. The "Steamboat Willie" phone comes complete with collector packaging and a collector pin.The mobile virtual network operator is offering...

Space-agey and retro: Helio store opens in Mile High City

DENVER-The Helio store gleams from a distance in the early dark of a cold Denver evening, its floor-to-ceiling windows enclosing a modern, warehouse/boutique-chic space that is brand spankin' new and very, very shiny. You know that new-car smell? The Helio store has a new-store...

Amp’d hitting the court with live broadcasts of NBA games

Amp'd Mobile Inc. is taking to the hardwood with content from the NBA, CSTV Networks and basketball magazines "Dime" and "Bounce."The mobile virtual network operator said it will deliver a live video stream of NBA TV including live broadcasts of NBA games and daily...

Amp’d milestone: 100,000 subs: CEO asks other MVNOs to release statistics

Amp'd Mobile Inc. continues to tout its success in the mobile virtual network operator space, gaining more than 70,000 customers in the fourth quarter to end 2006 with more than 100,000 customers. The company is one of the few MVNOs to release details of...

Big 3?

As a self-proclaimed impartial observer of the wireless industry-I criticize all companies equally-I have to say I have been getting little pleasure out of Sprint Nextel's ongoing struggles to integrate the former Nextel Communication's rogue customers and network technology into its more mainstream CDMA...

XE inks handset, distribution deals

Mobile virtual network operator XE Mobile has worked out a distribution deal with Office Depot stores, aiming to land college-age customers as they shop for school supplies. The company also said it is introducing the first-ever Sony Ericsson Walkman phone for the pay-as-you-go market....

Amp’d turns to Amdocs to control off-deck sales

Amp'd Mobile has tapped Amdocs' Qpass digital commerce platform to handle its off-deck content business.The mobile virtual network operator said it will use Amdocs' centralized digital commerce platform to support third-party offerings such as text messaging, chat, voting, personalization content and other applications. The...

XE Mobile launches Walkman phone

XE Mobile announced it is introducing Sony Ericsson Mobile Communications L.P.'s Walkman phone for the pay-as-you-go market. The mobile virtual network operator is offering the Sony Ericsson W300 Walkman for $100.The handset supports both MP3 and AAC music files, has a built-in FM radio...

Amp’d expands social networking reach

Amp'd Mobile Inc. is continuing to build on its appeal to younger mobile phone users. The mobile virtual network operator has further expanded its mobile entertainment portal through fresh deals with Facebook.com, Freewebs.com and Livejournal.com, having created one of the largest collections of social...

Amp’d adds 70k customers in Q4

Amp'd Mobile Inc. continues to tout its success in the mobile virtual network operator space, gaining more than 70,000 customers in the fourth quarter to end 2006 with more than 100,000 customers. The company is one of the few MVNOs to so far release...

Amp’d Mobile branches beyond MVNO mold

Amp'd Mobile Inc. is racking up deals to offer its unique content and user interface abroad, and reap the benefits of revenue sharing without the effort and expense of expanding its mobile virtual network operator business. Two international partnerships are slated to go live...

Virgin Mobile USA tops 4.6M customers

At the close of a year that saw Virgin Mobile USA L.L.C. introduce penny texting, hybrid price plans and an ad-time-for-airtime service called SugarMama, the company announced that it now serves 4.6 million customers. The mobile virtual network operator has been in business for...

Spain to get new MVNO

Spanish triple-play telecom company Ono plans to begin a mobile virtual network operator business later this year, using the network of wireless carrier Telefonica. Ono said in a recent statement that it had reached a preliminary deal with Telefonica that would go into effect...

Top 20 stories from RCRNews.com in 2006

Editor's Note: Following are the most-read stories from RCRNews.com this year. They have been edited to fit in paper format.1. Vodafone records $41B loss, reworks strategic plansMay 30Vodafone Group plc posted a massive $41.1 billion loss for 2005, mainly from impairment charges over assets...

Top 20 stories from RCRNews.com in 2006

Editor's Note: Following are the most-read stories from RCRNews.com this year. They have been edited to fit in paper format.1. Vodafone records $41B loss, reworks strategic plansMay 30Vodafone Group plc posted a massive $41.1 billion loss for 2005, mainly from impairment charges over assets...

Obopay lands at Helio

Following the launch of the service on Amp'd Mobile Inc., mobile payment company Obopay announced it scored a second deal that will see MVNO Helio offering Obopay to its subscribers."We are delighted to be a part of such an exciting, cutting-edge mobile service provider...

Worst of the Week: iPhoning sweaty nerds

Hello!And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR Wireless News to rant and rave about whatever rubs us the wrong...

Virgin Mobile USA buys JumpTap mobile content search engine

Virgin Mobile USA L.L.C. tapped JumpTap Inc. to power a mobile-specific search engine for users looking for wireless content.The mobile virtual network operator said JumpTap will provide an advertising-supported search offering designed to deliver ringtones, games, wallpapers and other mobile content. The service will...

The gift of mobile

'Tis the season for gifting and Christmas lists a mile long. But what to do if someone's list includes a Tetris download for their cell phone, or a new ringer from Chingy? Some wireless carriers and mobile virtual network operators are seeking to make...