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Virgin Mobile USA, Helio most effective in driving online sales

BOSTON-Mobile virtual network operators Virgin Mobile USA L.L.C. and Helio L.L.C. are more effective at using the Internet to drive brand awareness and sales relative to their peers, according to a new report from market research firm Compete Inc. The research also showed niche...

Wherifone hits Toys ‘R’ Us after extended delay

Wherify Wireless Inc. will retail its Wherifone GPS Locator phones through Toys `R' Us outlets nationwide starting Oct. 1, after a long delay during which the firm twice re-engineered the product. Wherify plans to sell the phone under a mobile virtual network operator business...

Worst of the Week: Andrew Lloyd Lauer

Hello! And welcome to our Thursday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCRNews.com to rant and rave about whatever rubs us the wrong way....

Virgin Mobile USA, Helio effective in driving online sales

BOSTON—Mobile virtual network operators Virgin Mobile USA L.L.C. and Helio L.L.C. are more effective at using the Internet to drive brand awareness and sales relative to their peers, according to a new report from market research firm Compete Inc. The research also showed niche...

Wherify’s Wherifone hits Toys ‘R’ Us shelves after extended delay

  REDWOOD SHORES, Calif.—Wherify Wireless Inc. will retail its Wherifone GPS Locator phones through Toys ‘R’ Us outlets nationwide starting Oct. 1, after a long delay during which the firm twice re-engineered the product. Wherify will sell the phone under a mobile virtual network operator...

Sprint Nextel’s wholesale business losing steam

Sprint Nextel Corp. had a rocky second quarter, with plummeting retail postpaid net customer additions and negative net additions through its wholesalers. Carrier executives acknowledge the problem and blamed it on a tightening of the company's credit requirements for customers, as well as the...

Disney Mobile suspends launch plans in United Kingdom

LONDON-The Walt Disney Co. has opted to delay the launch of its mobile virtual network operator phone service in the United Kingdom. "We have decided to postpone the launch of the Disney Mobile service," said Disney Mobile U.K. spokeswoman Sandra van Vreedendaal.Van Vreedendaal added...

Disney Mobile suspends U.K. launch plans

LONDON—The Walt Disney Co. has opted to delay the launch of its mobile virtual network operator phone service in the United Kingdom. "We have decided to postpone the launch of the Disney Mobile service," said Disney Mobile U.K. spokeswoman Sandra van Vreedendaal.Van Vreedendaal added...

The world’s wireless wholesaler?

Sprint Nextel Corp.'s decision to deploy mobile WiMAX technology for its next-generation network answers one set of questions, but begs another.For a couple of years now, Sprint Nextel has touted that it is not a telecom company, but a multimedia carrier. I believe it....

Regional operators improve financials, but long-term outlook remains mixed

U.S. Cellular Corp. released limited operating results for the second quarter, reporting a churn rate that ticked upward and net overall customer activations that were about half of what the carrier achieved during the same period last year-however, the company expects to boost its...

Report: New MVNOs stagnating

BOSTON—The U.S. mobile virtual network operator market continues to take hits from naysayers who believe the segment isn’t living up to its hype. The latest blow comes from research firm Strategy Analytics, which predicts the majority of MVNOs will fail to make an impact...

`Amp’d powered by Telus’ hits Canadians

Canadian telecommunications company Telus has announced a partnership with mobile virtual network operator Amp'd Mobile Inc. in which Telus subscribers will have access to Amp'd services and content and Telus will manage most of the business operations.Meanwhile, Telus Ventures, Telus' venture investment division, announced...

Qwest launches full-track music downloads using Sprint Music Store

DENVER-Qwest Communications International Inc. has quietly launched Sprint Nextel Corp.'s full-track music download service for Qwest wireless customers. The mobile virtual network operator is carrying the Sprint Music Store, which allows users to download songs to a mobile phone or PC for $2.50 per...

‘Amp’d powered by Telus’ hits Canadian subscribers

VANCOUVER, British Columbia—Canadian telecommunications company Telus has announced a partnership with mobile virtual network operator Amp’d Mobile Inc. in which Telus subscribers will have access to Amp’d services and content and Telus will manage most of the business operations. Meanwhile, Telus Ventures, Telus’ venture...

Qwest launches full-track music downloads using Sprint Music Store

DENVER—Qwest Communications International Inc. has quietly launched Sprint Nextel Corp.’s full-track music download service for Qwest wireless customers. The mobile virtual network operator is carrying the Sprint Music Store, which allows users to download songs to a mobile phone or PC for $2.50...

A seat at the table

Not all subscribers are equal.While big-spending, low-churning direct subscriber adds are often best, there are only so many of them to go around. As such, the value of indirect subscribers is evolving as some operators begin to depend more heavily on these customers and...

MVNOs resolute amid whispers of pulling the plug

The mobile virtual network operator bandwagon, cruising along smoothly a few months ago, appears to be suffering from a case of backlash. Recent MVNO news and rumors haven't been particularly pretty. The Wall Street Journal recently ran a scathing assessment of MVNOs' performance thus...

Disney, Virgin expand handset selection

NORTH HOLLYWOOD, Calif.-Two mobile virtual network operators will soon be adding additional phones to their handset repertoires. MVNO Disney Mobile is planning to add a third handset to its line-up, according to documents filed with the Federal Communications Commission, and is expected to begin...

Disney, Virgin expand handset selection

  NORTH HOLLYWOOD, Calif.—Two mobile virtual network operators will soon be adding additional phones to their handset repertoires. MVNO Disney Mobile is planning to add a third handset to its line-up, according to documents filed with the Federal Communications Commission, and is expected to begin...

Total Call adds unlimited night/weekend option

LOS ANGELES—Mobile virtual network operator Total Call Mobile announced that it will offer unlimited night and weekend calling for $10 per month with some of their calling plans. The MVNO targets a multi-ethnic audience, with customer service and handsets in a range of native...

Helio’s mixed marketing tactics

Helio L.L.C. has 90,000 MySpace friends and counting—and how many wireless companies can say that? Cingular Wireless L.L.C.'s "Cingular Sounds" MySpace page only has about 35,000 friends, while the "Sprint Guy" character formerly featured in Sprint Nextel Corp. ads has a scant 203 friends....

EarthLink hints at Helio losses

ATLANTA—Mobile virtual network operator Helio L.L.C. cost parent EarthLink Inc. $13.3 million in losses last quarter, according to EarthLink’s second quarter earnings report—and EarthLink said it expects those losses to widen over the coming quarters.For the third quarter of 2006, EarthLink said, it expects...

Consumer Cellular cozies up to older callers

Time to play "Guess the mobile virtual network operator." Your clues: U.S.-based, postpaid but requires no contract and relies on Internet sales and telephone sales for distribution. The MVNO is hosted by a national carrier and has nearly doubled its customer base within the...

CellStar shares ride on LG deal, $2.7M income

COPPELL, Texas—Shares of CellStar Corp. jumped after the company reported a profitable quarter and unveiled a distribution agreement with LG Electronics Co. Ltd. The wireless distributor reported a net income of $2.7 million during the quarter, a dramatic turnaround from its loss of $9.4...