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Wireless data slowly extending to prepaid

Postpaid customers may take for granted their ability to outfit their phones with jazzy ring tones, flashy wallpaper and nifty games, but prepaid customers historically haven't been offered those luxuries. Increasingly, however, prepaid services are beginning to include a wider selection of downloads and...

Cingular debuts made-for-mobile music concerts

LOS ANGELES-Cingular Wireless L.L.C. announced a new offering that brings music concerts to wireless devices via the company's Cingular Video on-demand streaming video service. The carrier said it will create, produce and host a series of concerts and then incorporate the taped footage from...

Weather Channel launches clickable ads through Third Screen Media

ATLANTA-The Weather Channel Interactive announced plans for a mobile marketing campaign targeting wireless Web surfers.The company said it plans to use a clickable banner ad for Aruba Tourism on its mobile Internet pages that will redirect users to an interactive information page. Surfers can...

Alltel expands prepaid options with U service

Alltel Corp. is revamping its prepaid service to try to profit from recent trends. As the U.S. postpaid wireless market saturates, fourth-quarter results showed most carriers, including Alltel, registered a heavier prepaid and reseller mix among newly added customers. The country's fifth-largest carrier introduced...

As voice, data services converge, handset sales channels expand

The evolution of the wireless industry has had a profound effect on the players involved. Within all levels of the market, companies have had to scramble to adapt to changing demands and conditions. And the rollercoaster isn't likely to slow down-for anyone. From carriers...

Interactive mobile marketing gains credibility

Big brands and high-powered advertising agencies are stampeding to wireless in an effort to snuggle up next to consumers. But they're finding that effective mobile marketing usually means more than just placing their company name on the display. Recent weeks have seen a flurry...

Ericsson, EMI partner on music portal

STOCKHOLM, Sweden-L.M. Ericsson plans to offer ringtones and full-track downloads from music publisher EMI to European wireless users. The companies announced a deal to bring 12,000 ringtones and 200,000 full tunes to market through Ericsson's white-label mobile music portal. EMI's stable of artists includes...

Ericsson partners with EMI on white-label music portal

STOCKHOLM, Sweden-L.M. Ericsson plans to offer ringtones and full-track downloads from music publisher EMI to European wireless users.The companies announced a deal to bring 12,000 ringtones and 200,000 full tunes to market through Ericsson's white-label mobile music portal. EMI's stable of artists includes Coldplay,...

‘Check this out’: Mobile game-makers try viral marketing to increase numbers

As marketing challenges and content-delivery issues continue to shackle the wireless content arena, game-makers are hoping to entice their own customers to act as sales associates. The number of U.S. mobile users who download games has actually fallen in recent months, according to figures...

Big wireless revenues from traditional services predicted for World Cup

SAN FRANCISCO-Mobile text-based services are expected to ring up big revenues during the 2006 World Cup soccer tournament taking place this summer in Germany.A new report from Visiongain predicts the month-long event will generate $6.35 billion in mobile revenue with text-based services and downloads,...

Monstermob takes over Chinese game-maker

LANCASTER, U.K.-Monstermob Group plc continued to increase its global presence, snapping up Chinese mobile game-maker M Dream China Ltd. Monstermob, which sells games, images and ringtones for mobile phones, said it will spend as much as $35 million for the 120-employee company. M Dream...

Monstermob takes over Chinese game-maker

LANCASTER, U.K.-Monstermob Group plc continued to increase its global presence, snapping up Chinese mobile game-maker M Dream China Ltd. Monstermob, which sells games, images and ringtones for mobile phones, said it will spend as much as $35 million for the 120-employee company. M Dream...

Weekly wireless ratings wrap-up

The following list includes ratings changes and financial information for wireless companies announced this week by investment-banking and financial-services firms.CarriersMorgan Stanley updated its estimates on Verizon Communications following the close of its acquisition of MCI. Fourth-quarter 2005 EPS estimate moves to 62 cents from...

Musicians to sell their own ringtones through Xingtone

LOS ANGELES-Xingtone Inc., an Internet storefront for third-party content providers, launched an automated e-commerce offering that it says allows independent content owners to market and sell real-music ringtones from their Web site directly to users.With Xingtone's mStore builder, artists or record labels can upload...

Alltel to sell Dijji’s Napster Ringtones

SEATTLE-Dijji Corp., the mobile media company formerly known as Dwango Wireless, announced its Napster Ringtones service is now available to Alltel Corp. subscribers. The service provides ringtones, MusicTones, voicetones and artist "shoutouts" from the Napster Ringtones library for between $2 and $3 each. Alltel...

Sanyo, Razr users most likely to download content

SEATTLE-U.S. consumers with Motorola Inc. Razr or Sanyo Corp. SCP-8200 handsets are more likely to consume mobile content than owners of any other wireless phone, according to figures from M:Metrics. The firm's latest study found that half of all Sanyo SCP-8200 owners purchased ringtones...

Making the sale: Consumers look to Web to buy phones, service

Online sales are skyrocketing-and wireless carriers are keeping pace as consumers increasingly look to the Web as a venue to shop and buy. Online sales (excluding travel) raked in $30.1 billion during the holiday shopping season, and sales of consumer electronics such as cellular...

Alltel looks to Motricity for updated wireless Web services

LITTLE ROCK, Ark.-Alltel Corp. partnered with mobile content provider Motricity to launch a new version of Alltel's Axcess Web wireless Internet service.The service, which costs $6 a month, gives subscribers easier access to ringtones, wallpaper and Internet browsing, according to Alltel. For example, users...

Content players coming to America

With U.S. operators in the midst of building out 3G networks, wireless firms from around the world are heeding the words of Neil Diamond: They're coming to America. But, like George Harrison, they're finding that it don't come easy.Wireless marketing efforts and high-tech applications...

Sanyo, Razr users most likely to download content

SEATTLE-U.S. consumers with Motorola Inc. Razr or Sanyo Corp. SCP-8200 handsets are more likely to consume mobile content than owners of any other wireless phone, according to new figures from M:Metrics. The firm's latest study found that half of all Sanyo SCP-8200 owners purchased...

Alltel offering music bonus with gift cards

LITTLE ROCK, Ark.-In the spirit of the holidays, Alltel Corp. said it is offering eight credits to download content from the Sony Music Box when customers buy a $10 Alltel Axcess Gift Card. The credits are good toward MusicTones, ringtones and wallpaper via Sony...

Alltel offering music bonus with gift cards

LITTLE ROCK, Ark.-With only a handful of shopping days before Christmas, Alltel Corp. said it is offering eight credits to download content from the Sony Music Box when customers buy a $10 Alltel Axcess Gift Card. The credits are good toward MusicTones, ringtones and...

Amp’d ready to rock with MTV $$, Web launch

Mobile virtual network operator Amp'd Mobile Inc. last week made its long-awaited and much-hyped soft launch. The carrier is offering a range of postpaid calling services, including an unlimited calling option and push-to-talk capabilities, as well as a trio of CDMA2000 1x EV-DO handsets....

Cingular unveils CingularVideo with HBO

Cingular Wireless L.L.C. announced plans to launch a streaming video service, CingularVideo, in January, featuring two channels of content from premium cable channel HBO. HBO Mobile and HBO Family Mobile plan to include clips and select episodes from HBO cartoon and sports programs, as...