When Pacific Bell Mobile Services launches commercial GSM-based personal communications services this Friday in San Diego, it will do so alongside a quiet competitor. AirTouch Communications Inc. said it will launch its Code Division Multiple Access cellular network on the same day and in the same market, offering the service to new and existing customers.
The hoopla normally associated with a commercial launch of digital services won’t be evident in the AirTouch launch. It has been less than pushy in its advertising of the service. The excitement wasn’t there three months ago either when 360
