TORONTO-A Canadian mobile operator is getting into the bundling game, with Canada’s Microcell announcing an agreement with Sprint Canada Inc. to offer a residential wireline-wireless bundled service.
The service, scheduled to be launched this fall, will offer one point of contact and one monthly bill for subscribers, Microcell said.
Under the agreement, Sprint Canada will co-market Microcell’s Fido service to current and local service customers. Microcell will provide technical support service, and Sprint Canada will offer sales, marketing, customer billing and payment processing services. Sprint Canada will have access to Microcell’s GSM-based network and technical support services.
Sprint Canada has more than 150,000 local residential customers and will offer the Fido service in all Fido markets where Sprint Canada offers local service, representing a total area of 4 million residential households.
Several U.S. wireless carriers have recently announced similar bundling agreements with parent wireline companies.
