SAN FRANCISCO-ILoop Mobile Inc. will partner with sports information provider STATS Inc. to deliver sports-related premium short message service subscription services beginning this week.
The service launched with Olympic content, alerting subscribers each time a U.S. athlete medals in Athens and providing a top-10 medal count by nation at the end of each day. The premium SMS is available to users of Verizon Wireless, AT&T Wireless Services Inc., Cingular Wireless L.L.C. and T-Mobile USA, and costs 30 cents per message.
Following the Olympics, service will expand to cover college and professional sports.
“At ILoop Mobile, we encourage marketers to introduce these new programs to target consumers through partnerships with traditional media channels, and then we work with brands to build a one-to-one relationship with the customers who respond to the campaign offerings,” said Michael Becker, president and chief operations officer of ILoop Mobile.
