SUNOL, Calif.-The MultiMediaCard Association announced a new svelte form factor aimed at the -phone market. The group’s new MMCmicro specification measures 12 by 14 by 1.1 millimeters and is about one-third the size of the already tiny MMCmobile card.
According to Danny Lin, MMCA Marketing Committee co-chair, “MMCmicro Cards is the latest memory card standard from the MMCA. These micro-sized memory cards, will permit handset manufacturers to pack large amounts of removable data storage into ever-smaller handsets. And as more memory-intensive audio and video applications appear on mobile handsets, they will in turn drive demand for even greater storage capabilities.”
The new MMCmicro card specification follows similar shrinking efforts from other Flash-based memory card groups, including the SD Card Association and Sony Corp.’s Memory Stick. Such cards allow mobile-phone users to store up to a gigabyte of information in some cases-a critical feature in phones that support digital music and high-resolution pictures. The MMCA said a 256 MB MMCmicro card can hold about 250 minutes of CD-quality music.
