Boost Mobile offers half-price promotion to MetroPCS, Cricket customers
Sprint is bringing its “Cut Your Bill in Half” promotion to its prepaid brand Boost Mobile, announcing a limited time promotion targeting rivals Cricket and MetroPCS, rivals that are owned by AT&T Mobility and T-Mobile US.
The “Slash Your Payment in Half” offer, which is set to run through July 20, claims current Cricket and MetroPCS customers porting their number to Boost will be provided with similar features at half the price for one year. Those features include unlimited domestic calling from the Sprint network, unlimited text messaging and a comparable amount of unthrottled data service.
Boost noted that the offer would include $40 rate plans from both Cricket and MetroPCS, that include 2.5 gigabytes and 2 GB of data respectively, would cost $20 per month with 2.5 GB of data. After one year of service, customers would be moved to a comparable Boost Mobile plan at its regular price.
Sprint launched its bill-cutting promotion late last year, targeting Verizon Wireless and AT&T Mobility postpaid customers. The offer, which is still available and a staple of Sprint’s advertising, provide current Verizon Wireless and AT&T Mobility customers with unlimited voice calling and text messaging and match their current data allotment for half the price they are currently paying.
Sprint has juggled promotions across its prepaid brands, which also include Virgin Mobile USA, Assurance Wireless and the Sprint-branded prepaid service.
Sprint earlier this year launched a Cuba calling promotion through Boost, which it followed up with earlier this month as a Sprint-branded offering.
Sprint continues to rely heavily on its prepaid brands, with its latest quarterly results showing it added 546,000 net prepaid connections during its most recent quarter compared with a loss of 364,000 connections for the same quarter last year. That growth accounted for nearly half of the carrier’s total net connections for the quarter.
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