SANTA CRUZ, Calif.-Picture messaging company LightSurf Technologies Inc. released its new Global Exchange for MMS product, which the company said offers a real-time content publishing, distribution and management solution for wireless operators and third-party providers of mobile content.
“In order to drive ARPU, premium content needs to be optimized for heterogeneous wireless networks and infrastructure,” said Philippe Kahn, the company’s co-founder and chief executive officer. “With the rapid penetration of multimedia handsets, consumers demand an optimal user experience as they access premium content in real time. The LightSurf GX-MMS solution radically simplifies the process, bringing premium content optimally to consumers.”
The company said the product allows consumers to easily access and use MMS content and gives operators and content providers a simple way to manage and distribute that content.
