PARIS-France Telecom said it will rebrand its mobile service brands in France, Itineris, Ola and Mobicarte, with the Orange brand. Along with the June 21 rebranding, new services will be offered, including international roaming for all users.
France Telecom purchased Orange in August, and the subsidiary now has more than 33 million customers in 20 countries.
“Orange reinforces the strategy we have been following for several years-to make France Telecom a European leader and a global player,” said Michel Bon, France Telecom chairman.
