Sprint Nextel Corp. added Photobucket to its photo-messaging service, allowing users to send pictures to the popular online site with just two clicks.The option was added to "Post to Service," a feature that allows Sprint Nextel users to send photos to print-processing retail outlets...
A viral mobile marketing effort for the feature film "What Happens in Vegas" generated more than 50,000 peer-to-peer user engagements, according to the firm that delivered the campaign.Celtra Inc., a Massachusetts-based startup that specializes in widget-based mobile marketing, said it delivered 15,000 widget embeds...
Maybe John McCain should take up singingMore than 78 million text messages were sent to vote for the winner of this year's American Idol show, shattering the previous record of 64.5 million, according to AT&T. The carrier has been providing text-message voting since season...
BEVERLY HILLS, Calif. - Calling mobile the most personal platform to date and one that advertisers need to capitalize on soon to keep pace with the rapidly evolving convergence of mobile and advertising, Brian Cowley, president and CEO of Ad Infuse, told a small...
Alltel Corp. has committed to LTE as its technological choice for a 4G network, but any significant network upgrades are still three to five years out, the company said on a conference call with investors after releasing financial results from the previous quarter."We do...
Contrary to the popular maxim, no news is not good news - at least at Motorola Inc.Armed only with more promises to revive the badly flagging company, CEO Greg Brown and fellow board members took a beating from their shareholders yesterday, according to news...
AT&T Mobility announced that it will launch AT&T Mobile TV with FLO this Sunday. As previously announced, the service will include a pair of exclusive channels -- CNN and PIX, a channel of full-length movies programmed by Sony Pictures Television -- in addition to...
Editor's Note: Welcome to On the Margins, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the wider business world and how they could affect the wireless industry.--Google is the...
Mobile television is all over the place, yet going nowhere fast all at the same time. Consumer choice for TV and video on their cellphones is pretty robust, but that's only if they know it even exists.Sure, mobile TV and video usage is growing...
AT&T Mobility and MediaFLO USA Inc. announced they will launch their long-awaited mobile TV service in May, but the details of the offering still remain somewhat unclear.Neither company pointed to a specific date for launch, nor what content would be featured on two channels...
It seems AT&T Mobility and MediaFLO USA Inc. didn't want to risk getting lost in the glare of next week's CTIA Wireless 2008 trade show; the companies rushed out news this afternoon that AT&T Mobile TV with FLO will be launching this May.The service...
Sprint Nextel Corp.'s Boost Mobile said it is offering ads on its mobile storefront and wireless Web portal.The prepaid, youth-focused service announced a deal to deliver ads for Fox Searchlight Pictures and Acura, and will allow users to call Boost customer service to opt...
MobiTV Inc. claimed it is not trying to shut down a popular Web site that carried instructions on how to access its video service free.Howardforums.com, a forum for cellphone enthusiasts that claims nearly 800,000 users, drew attention after a user posted instructions that grant...
LAS VEGAS - It is no doubt a tumultuous time for the television industry - writers' strike not withstanding - and NBC Universal President and CEO Jeff Zucker didn't mince words during his keynote address at the NATPE++ Mobile event when he described the...
AFTER NUMEROUS DELAYS, AT&T Mobility is preparing to launch broadcast mobile TV service from MediaFLO USA Inc. in early February, according to sources close to the situation.Leaked internal documents and sources indicate that AT&T Mobility is planning to launch the service with two exclusive...
When it comes to sponsoring content, the 30-second commercial is no longer enough.Marketers these days talk about being tied to programming in new ways that provide more options for consumers to remember who is bringing them their favorite shows.Many of these deals involve sponsoring...
Photobucket is moving squarely into the mobile space with a new WAP site optimized for mobile users. The Fox Interactive Media company is launching Photobucket Mobile today and is hoping a large share of its 58 million users will extend their relationship with the...
Editor's Note: Welcome to On the Margins, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the wider business world and how they could affect the wireless industry.--Napster announced it...
The biggest upset of this football season may have been Appalachian State University's victory over Michigan. But for the mobile-marketing industry, it came the day ESPN had more visits to the NFL content on its mobile Web site than it did to the same...
Sprint Nextel Corp. announced a deal with Fox Interactive Media that will give the carrier's subscribers free access to MySpace Mobile from the carrier's portal.Beginning early next year, Sprint Nextel will become the first carrier to allow users to link directly to the popular...
If some early returns from Land Rover and 20th Century Fox are to be believed, Apple Inc.'s iPhone will raise the stakes for marketers that go mobile.To be sure, the iPhone, with more than 1 million sold since its launch and working only on...
Alvin invasion via voicetonesWho wouldn't jump at the chance to sound like a Chipmunk without the aid of helium? 20th Century Fox is promoting its forthcoming "Alvin and The Chipmunks" movie with its "Munk Yourself" campaign. The interactive campaign allows users to create their...
LOS ANGELES-The mobile phone ain't what it used to be, even a few short months ago.With hopes of a big boom dashed and a lot of the euphoria evaporated, marketers and media companies talked about rethinking mobile advertising at the Mobile Marketing Association's annual...
VeriSign Inc. outlined plans to streamline its operations and sell or close as many as 12 divisions including some-or perhaps all-of its mobile operations.The Mountain View, Calif.-based company said it will divest "a number of businesses in the company's portfolio, such as communications, billing...
