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MediaFLO shuffles execs, looks ahead: Questions remain about domestic numbers

Less than six months after its commercial launch, mobile TV vendor MediaFLO USA Inc. is in the midst of an executive shuffle.Dan Novak, who has been the public face of MediaFLO at trade shows and other industry events, is now playing a key role...

Mobile entertainment users ‘can’t get no satisfaction’

Editor's Note: Welcome to Reality Check, a feature for RCR Wireless News' new weekly e-mail service, Mobile Content and Culture. We've gathered a group of visionaries and veterans in the mobile content industry to give their insights into the marketplace. In the coming weeks...

Networks differ on staffing mobile operations

One way to get a sense of how much priority Hollywood networks are placing on mobile is to look at the executives on board and how many people are working on their respective teams.The big four networks-ABC, CBS, NBC and Fox-each takes a different...

‘Big Brother’ channel hits MediaFLO

"Big Brother" is coming to the small screen in a whole new way beginning Sunday. For the final month of the TV show's eighth season, MediaFLO USA Inc. is launching a new dedicated channel to air real-time activity from inside the Big Brother house.This...

The Week in Review

Welcome to our new Friday feature, Week in Review. Every Friday, RCR Wireless News will run through the major events of the past week, outlining what happened and speculating on what to look for in the coming weeks, months and years. Check below for...

Amp’d Mobile content was only 1% of business: Bankrupt MVNO spent $3M on original content

Despite the widely recognized success of Amp'd Mobile Inc.'s large portfolio of original content, a source at the company has told RCR Wireless News that less than 1% of the company's nearly $400 million total budget was spent on such endeavors.This revelation, which came...

Content was tiny portion of Amp’d budget

Despite the widely recognized success of Amp'd Mobile Inc.'s large portfolio of original content, a source at the company has told RCR Wireless News that less than 1% of the company's $360 million total budget was spent on such endeavors.This revelation, which comes as...

Amp’d, Adderton and the case for content: MVNO heralded for thinking different

Are there lessons to be learned following Amp'd Mobile Inc.'s rapid fall from the grace of mobile entertainment? Will new and existing players be more hesitant in their pursuit of mobile, more conservative in their investment on made-for-mobile production?Analysts say the mobile entertainment market...

Vcast Mobile TV to add temporary X Games channel

MediaFLO USA Inc. and Verizon Wireless have teamed up with ESPN to launch a temporary channel on MediaFLO's mobile broadcast TV service to give viewers live action from this summer's X Games beginning Aug. 2. The offering will be available through Verizon Wireless' Vcast...

Tira to expand after $5M funding infusion

Tira Wireless said it will expand beyond mobile entertainment after pocketing $5 milion in a Series D funding round.The San Mateo, Calif.-based company has gained considerable traction by helping game-makers and other publishers deploy their offerings across a broad swath of devices and networks....

Suits allege texting games on ‘Apprentice,’ other TV shows violate lottery rule

For a few seasons, it looked like TV producers had tapped into the mobile mint of premium text messaging as they encouraged viewers to win money by voting for their least favorite Donald Trump wannabe or enter other contests via cellphone. But those kinds...

STRIKE TWO FOR NEW MVNO

The Chapter 11 bankruptcy filing of Amp'd Mobile Inc. may not necessarily signal the death knell for the business model, but is certain to make investors and partners wary and put additional pressure on other fledgling mobile virtual network operators to review their own...

Mobile TV market feels growing pains: Challenges show progress of industry

UNIVERSAL CITY, Calif.-Who is watching mobile TV and video? Whoever holds the answer will find a lot of interest among mobile TV providers, broadcasters, TV networks, film studios and advertisers.Data on TV viewership has been a staple in the entertainment industry for decades, but...

Text-to-vote efforts win big this season: Participation TV a $300M market in U.S., closer to $1B in U.K.

When Jordin Sparks was crowned the winner of the sixth season of "American Idol" last week, Edward "Bod" Boddington, chairman and founder of Telescope, was one of the first and last people to know the result before it was announced on air to the...

IN THIS CASE, CONTEXT IS KING: Mobile social networks must narrow their scope to succeed

UNIVERSAL CITY, Calif.-Mobile social networking is "one of these servants in waiting . something that has a lot of potential, but hasn't been fully exploited," Michael Stroud, co-founder and CEO of iHollywood Forum Inc., said in introductory remarks here at the Mobile Entertainment Summit.A...

Mobile social networks misfiring: Advertising dollars could help fund services

UNIVERSAL CITY, Calif.-Mobile social networking is "one of these servants in waiting . something that has a lot of potential, but hasn't been fully exploited," Michael Stroud, co-founder and CEO of iHollywood Forum Inc., said in introductory remarks here at the Mobile Entertainment Summit.A...

Branding, advertising to be key for mobile content

UNIVERSAL CITY, Calif.-Building brands-and a paying fan base-is one of the foremost priorities for Hollywood's entertainment companies, but a few more building blocks need to be reinforced before those opportunities truly present themselves on the mobile platform, according to panelists at the Mobile Entertainment...

Guidelines galore: GSMA unveils its own mobile marketing initiative

The GSM Association has joined the field of those looking to foster the growth of mobile advertising by developing guidelines for marketing campaigns.The group, which comprises more than 700 wireless service providers, unveiled its Mobile Advertising Programme for carriers and mobile advertisers around the...

RealNetworks acquires Sony NetServices, Vodafone music partnership

RealNetworks Inc. expanded its mobile entertainment business with the $9 million acquisition of Sony NetServices.A joint venture between Sony DADC and Sony Europe, Sony NetServices targets carriers in eight European markets with white-label music services. The company's technology powers on-demand music and video offerings...

RealNetworks snaps up Sony NetServices, nabs Vodafone music deal

RealNetworks Inc. expanded its mobile entertainment business with the $9 million acquisition of Sony NetServices.A joint venture between Sony DADC and Sony Europe, Sony NetServices targets carriers in eight European markets with white-label music services. The company's technology powers on-demand music and video offerings...

MEF: Content market gaining steam

The Mobile Entertainment Forum announced a record number of applications for this year's Meffys awards, marking a 50% increase from last year. Music-focused applications attracted the most entries, followed closely by gaming and then TV and video.The Meffys, which are in their fourth year,...

Mobile’s music to their ears: 2 predictions: Handset becomes primary portable listening device; music becomes service, not product

There's a lot of doom and gloom in the predictions being floated around as the dinosaurs of traditional media battle and play catch-up with the rise in new media alternatives. Some say the newspaper is dead, compact discs eventually will be resigned to be...

Spidey slings far-reaching web: Film’s success highlights importance of broad promotional channels

"Spider-Man 3" hit box-office gold as it broke the U.S. and global opening weekend box office records upon release the first weekend of May. While much of the film industry sees the success as a welcome respite, and perhaps turnaround, from the steady decline...

THQ, Zenops make wireless gaming purchases

The wireless gaming space continued to consolidate, as two major players in the space announced purchases.First up was THQ Inc., which announced it bought Finnish mobile game development studio Universomo Ltd.Universomo offers a game development environment and automated porting solution for all major mobile...