MVNOs

Age, income, gender and location are among the familiar elements of demographic-based marketing across industries and, to an extent, the wireless industry has embraced the basics. One-touch dialing for pre-teens …

BOSTON-Mobile virtual network operators Virgin Mobile USA L.L.C. and Helio L.L.C. are more effective at using the Internet to drive brand awareness and sales relative to their peers, according to …

Wherify Wireless Inc. will retail its Wherifone GPS Locator phones through Toys `R’ Us outlets nationwide starting Oct. 1, after a long delay during which the firm twice re-engineered the …

WESTLAKE VILLAGE, Calif.—Virgin Mobile USA L.L.C. topped a new prepaid wireless customer satisfaction survey from J.D. Power & Associates. The rankings covered mobile virtual network operators and traditional wireless operators. …

BOSTON—Mobile virtual network operators Virgin Mobile USA L.L.C. and Helio L.L.C. are more effective at using the Internet to drive brand awareness and sales relative to their peers, according to …

   REDWOOD SHORES, Calif.—Wherify Wireless Inc. will retail its Wherifone GPS Locator phones through Toys ‘R’ Us outlets nationwide starting Oct. 1, after a long delay during which the firm …

Sprint Nextel Corp. had a rocky second quarter, with plummeting retail postpaid net customer additions and negative net additions through its wholesalers. Carrier executives acknowledge the problem and blamed it …

Why is everybody in wireless chasing the youth demographic? To steal a line from bank robber Eddie Sutton, that’s where the money is. Today’s average 10-year-old will spend nearly $30,000 …

Sprint Nextel Corp.’s decision to deploy mobile WiMAX technology for its next-generation network answers one set of questions, but begs another. For a couple of years now, Sprint Nextel has …

U.S. Cellular Corp. released limited operating results for the second quarter, reporting a churn rate that ticked upward and net overall customer activations that were about half of what the …

BOSTON—The U.S. mobile virtual network operator market continues to take hits from naysayers who believe the segment isn’t living up to its hype. The latest blow comes from research firm …

DENVER-Qwest Communications International Inc. has quietly launched Sprint Nextel Corp.’s full-track music download service for Qwest wireless customers. The mobile virtual network operator is carrying the Sprint Music Store, which …

DENVER—Qwest Communications International Inc. has quietly launched Sprint Nextel Corp.’s full-track music download service for Qwest wireless customers. The mobile virtual network operator is carrying the Sprint Music Store, which …

Not all subscribers are equal. While big-spending, low-churning direct subscriber adds are often best, there are only so many of them to go around. As such, the value of indirect …

The mobile virtual network operator bandwagon, cruising along smoothly a few months ago, appears to be suffering from a case of backlash. Recent MVNO news and rumors haven’t been particularly …

A growing number of colleges and universities around the country are grappling with how to communicate with and provide services for students who are part of a mobile generation, often …

Yet another wireless startup is diving head-first into the mobile payment waters this week, as Secure Wireless Transfers Corp. plans to team with the Association of Surfing Professionals for its …

Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for …

With several mobile virtual network operators targeting ethnic or immigrant markets, low-cost international calling is one of the key potential differentiators in a marketplace that demands differentiation. It’s a space …

Time to play “Guess the mobile virtual network operator.” Your clues: U.S.-based, postpaid but requires no contract and relies on Internet sales and telephone sales for distribution. The MVNO is …

After entering the mobile virtual network operator space with naked ambition, a $500 Sanyo Corp. handset (the “MVP”) and a take-the-world-by-storm marketing spend, Walt Disney Co.-owned Mobile ESPN L.L.C. has …

U.S. carriers are demanding more of a place at the content trough, content provides say, whittling away at already onerous revenue-share deals. And publishers are feeling the squeeze. Ringtone vendors …

T-Mobile USA Inc. again is trying to crack down on independent dealers that sell service from multiple carriers and mobile virtual network operators, allegedly threatening to pull T-Mobile USA products …

Ah, the second quarter-no big holidays and the momentum from fourth quarter sales is but a distant memory. Still, it hasn’t been an idle three months for the wireless industry: …

With a flurry of launches last week, the wireless industry appears to have re-discovered-and is falling head over heels in love with-The Family. Both Verizon Wireless and T-Mobile USA Inc. …