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Amp’d begins search for new advertising firm

Amp'd Mobile, looking to ramp up subscribers and bring in revenue from advertising, has placed its $35 million advertising account into review.A company spokeswoman said the marketer's ad agency Taxi, which launched the brand, will not participate in the review. She declined further comment....

Amp’d Q attacks walled garden with Orb, Sling software

Mobile virtual network operator Amp'd Mobile Inc. announced it will begin selling Motorola Inc.'s Q smartphone starting next month. And the device has the Amp'd approach to wireless entertainment written all over it-the Amp'd Q marks the first time a U.S. wireless provider will...

Kajeet goes live with Best Buy, Limited Too distribution

Tween-focused mobile virtual network operator kajeet Inc. has officially announced its retail launch, with its service and handsets to be available in Best Buy and Limited Too stores.Kajeet already had begun sales through its Web site, but not in retail locations. As of May...

National Geographic broadens reach with international MVNO

As an American who grew up in Italy, Sebastian Harrison always had two phones: one for use in Italy, and one for the United States. As an adult, he decided to tackle the international traveler's dilemma of having to carry or buy a new...

Mobile VoIP faces hurdles in U.S.: Skype seeks access to mid-tier feature phones

When Skype, the PC-based Voice over Internet Protocol provider, petitioned the Federal Communications Commission last month to allow consumers to load third-party, IP-based software onto their mobile phones, the company was thinking big. Getting a proprietary VoIP client onto mainstream feature phones could put...

Snoop Dogg: from gangsta rap to laying MVNO tracks

Snoop Dogg took the music world by storm in late 1992 when he helped propel gangsta rap to the most commercially successful subgenre of hip hop up to that point. But, the world-famous rapper who brought us songs that will live on in clubs...

Private-equity eyes wireless: MVNO space likely to gain more attention from VCs, equity firms

Private-equity buyout companies are the darlings of Wall Street, snapping up companies left and right and flush with the cash to do so. According to Thomson Financial, buyouts by private-equity companies accounted for more than 25 percent of the total merger-and-acquisition activity in the...

Mobile TV deals hint at broader MVNO plans

For years, the nation's two largest wireless carriers, Cingular Wireless L.L.C. and Verizon Wireless, have focused on their network's reach and reliability in marketing strategies and their business models. But now that both carriers are going to use Qualcomm Inc.'s MediaFLO USA Inc. network...

Titan picks off MVNO Ready Mobile, looking for more targets

Holding company Titan Global Holdings Inc. has agreed in principal to acquire prepaid mobile virtual network operator Ready Mobile L.L.C., which only began operations last year.Financial terms of the deal were not disclosed, but it is expected to close by March 15. Titan subsidiary...

Planned Parenthood launches affinity MVNO service

The Planned Parenthood Federation of America has become the latest organization to team up with Working Assets to offer wireless service to its supporters through a mobile virtual network operator offering using Sprint Nextel Corp.'s wireless network.Planned Parenthood Wireless will provide 10 percent of...

Wireless role in neutral ‘Net at front, center

The debate over net neutrality has moved full force into the wireless space.A new paper by Columbia University law professor Timothy Wu claims mobile-phone carriers' iron-clad control of networks is retarding innovation and hurting consumers. "The wireless industry, over the last decade, has succeeded...

MVNOs test variety of biz models

As the flurry of mobile virtual network operators that launched in 2006 start to settle in, some are proclaiming customer gains with stand-alone business models-but MVNOs are also taking alternate tracks to promote their brands and content. Both Helio L.L.C. and Amp'd Mobile reported...

MVNO Kajeet goes live with service

Tween-focused mobile virtual network operator Kajeet Inc. has begun selling phones and service via its Web site, with coverage maps that appear to match up with the Sprint Nextel Corp. network. The MVNO is offering three handsets, all of them flip-phones: the 225 from...

Net neutrality debate spills into wireless

The debate over net neutrality has moved full force into the wireless space.A new paper by Columbia University law professor Timothy Wu claims mobile-phone carriers' iron-clad control of networks is retarding innovation and hurting consumers. "The wireless industry, over the last decade, has succeeded...

Embarq kicks off unlimited wired-wireless calling with Vegas cellphone wedding

Lifetime commitment, or just another quickie celebrity Vegas wedding sure to be annulled? Embarq Corp. announced the nuptials of two telephones at The Little White Wedding Chapel in Las Vegas: one representing Embarq's wireless service and the other Embarq's home landline service. The ceremony...

Helio hopes to count 250,000 customers by end of this year: Launches music service to fuel growth

Mobile virtual network operator Helio L.L.C. said last week that it expects to reach the 100,000-customer mark by early in the second quarter and launched a full-track music download service to compete with similar offerings from rival MVNOs and traditional operators.The company ended last...

More than an MVNO? Amp’d continues mobile content push

Amp'd Mobile Inc. continued to expand its impressive content portfolio, inking deals with actor Jack Black and "24" producer Howard Gordon to offer original, made-for-mobile programming. The news stands atop a number of similar agreements signed in recent days, which may indicate that made-for-mobile...

Voce adds Treo, Motorola and Nokia devices to handset lineup

High-end mobile virtual network operator Voce expanded its handset lineup with the inclusion of Palm Inc.'s Treo smartphone, a move that raises the question whether the company has succeeded in adding a data component to its primarily voice service.Voce's Web site now shows that...

Qwest posts positive 2006 earnings

Regional telecommunications operator Qwest Communications International Inc. pushed its way into the black for the first time in several years, posting profits of $593 million for the full-year 2006.The company had four consecutive quarters of positive net income, and reported fourth quarter revenue of...

Virgin Mobile USA at the high end: 1,000 minutes for $100

Virgin Mobile USA L.L.C. unveiled a new high-end option for customers who want to do a lot of talking without a contract.For $100 per month, Virgin Mobile USA users will get 1,000 anytime minutes and unlimited night and weekend calling, with night off-peak calling...

Helio burns through $200M in 2006, expects 100,000 customers by Q2

Helio L.L.C. expects to reach the 100,000-customer mark by early in the second quarter, and its subscribers have been generating average revenue per user of more than $100 per month, the mobile virtual network operator said.The company ended 2006 with 70,000 customers, according to...

Voce expands handset lineup with Treo, Moto, Nokia

High-end mobile virtual network operator Voce expanded its handset lineup with the inclusion of Palm Inc.'s Treo smartphone, a move that raises the question whether the company has succeeded in adding a data component to its primarily voice service.Voce's Web site now shows that...

Fikl Pikl

As a testament to the fickleness of the wireless industry, Motorola Inc., once the bell of the handset ball, has fallen on hard times.Was it not so long ago that the Schaumburg, Ill.-based company was basking in the glow of its Razr dollars?...

More Web traffic, more on-deck friction: Carriers could force smaller content providers to work with ‘official’ marketing firms

Like real estate, mobile advertising is all about location. And carriers are scrambling to cash in on the most desirable territory in wireless data: the deck.Network operators are hastily choosing mobile marketing partners and developing strategies for placing banner ads, clickable links and other...