Virgin Mobile USA L.L.C. is sweetening the deal for its young consumers who are looking to trade their spare time for airtime by adding several new names to its list of mobile advertisers looking to be Sugar Mamas.Virgin Mobile USA's Sugar Mama mobile advertising...
Mobile virtual network operators have definite target demographics that they're trying to lure away from mainstream wireless operators with a unique approach to service and handsets. A recent study by Yankee Group and Compete Inc. shows, however, that some of the MVNOs are generating...
Disney Mobile has chopped the price of two handsets for a limited time, and is promoting a limited-edition "Steamboat Willie" phone aimed squarely at Disneyophiles. The "Steamboat Willie" phone comes complete with collector packaging and a collector pin.The mobile virtual network operator is offering...
DENVER-The Helio store gleams from a distance in the early dark of a cold Denver evening, its floor-to-ceiling windows enclosing a modern, warehouse/boutique-chic space that is brand spankin' new and very, very shiny. You know that new-car smell? The Helio store has a new-store...
Amp'd Mobile Inc. is taking to the hardwood with content from the NBA, CSTV Networks and basketball magazines "Dime" and "Bounce."The mobile virtual network operator said it will deliver a live video stream of NBA TV including live broadcasts of NBA games and daily...
Amp'd Mobile Inc. continues to tout its success in the mobile virtual network operator space, gaining more than 70,000 customers in the fourth quarter to end 2006 with more than 100,000 customers. The company is one of the few MVNOs to release details of...
Mobile virtual network operator XE Mobile has worked out a distribution deal with Office Depot stores, aiming to land college-age customers as they shop for school supplies. The company also said it is introducing the first-ever Sony Ericsson Walkman phone for the pay-as-you-go market....
Amp'd Mobile has tapped Amdocs' Qpass digital commerce platform to handle its off-deck content business.The mobile virtual network operator said it will use Amdocs' centralized digital commerce platform to support third-party offerings such as text messaging, chat, voting, personalization content and other applications. The...
Amp'd Mobile Inc. is continuing to build on its appeal to younger mobile phone users. The mobile virtual network operator has further expanded its mobile entertainment portal through fresh deals with Facebook.com, Freewebs.com and Livejournal.com, having created one of the largest collections of social...
Amp'd Mobile Inc. continues to tout its success in the mobile virtual network operator space, gaining more than 70,000 customers in the fourth quarter to end 2006 with more than 100,000 customers. The company is one of the few MVNOs to so far release...
Amp'd Mobile Inc. is racking up deals to offer its unique content and user interface abroad, and reap the benefits of revenue sharing without the effort and expense of expanding its mobile virtual network operator business. Two international partnerships are slated to go live...
At the close of a year that saw Virgin Mobile USA L.L.C. introduce penny texting, hybrid price plans and an ad-time-for-airtime service called SugarMama, the company announced that it now serves 4.6 million customers. The mobile virtual network operator has been in business for...
Spanish triple-play telecom company Ono plans to begin a mobile virtual network operator business later this year, using the network of wireless carrier Telefonica. Ono said in a recent statement that it had reached a preliminary deal with Telefonica that would go into effect...
Virgin Mobile USA L.L.C. tapped JumpTap Inc. to power a mobile-specific search engine for users looking for wireless content.The mobile virtual network operator said JumpTap will provide an advertising-supported search offering designed to deliver ringtones, games, wallpapers and other mobile content. The service will...
'Tis the season for gifting and Christmas lists a mile long. But what to do if someone's list includes a Tetris download for their cell phone, or a new ringer from Chingy? Some wireless carriers and mobile virtual network operators are seeking to make...
There's always something happening in the wireless industry that makes the RCR Wireless News editorial staff stop working on our stories to comment, clap or kvetch about issues affecting the industry. We suspect that you all are as obsessed with all things wireless as...
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LOS ANGELES-An original animated cartoon featured on Amp'd Mobile will reportedly be picked up and distributed by Comedy Central. "Lil Bush: Resident of the United States" features kid-versions of President George W. Bush and his leading political cronies, and skewers them mercilessly. In the...
NEW YORK-XE Mobile, a mobile virtual network operator which aims to serve the under-25 market, has introduced its pay-as-you-go wireless service. According to the XE Mobile Web site, the service offers eight handsets from Motorola Inc. and Nokia Corp., ranging in price from the...
The mobile virtual network operator space isn't cooling down, according to the head of mobile virtual network enabler telSpace. However, instead of following the models of Amp'd Mobile Inc. or Helio L.L.C., the newcomers to the space are incumbent local carriers seeking to stem...
LOS ANGELES-Mobile virtual network operator Helio L.L.C. opened its first branded retail store in Santa Monica, Calif., touting the new location in the Third Street Promenade as a unique wireless shopping experience. "Helio stores are designed to be unlike anything else in the wireless...
NORTH HOLLYWOOD, Calif.-Disney Mobile has added a slim, silver clamshell phone from Pantech Corp. as its third handset choice for subscribers. The Bluetooth-enabled DM-P205 has a VGA camera, color interior and exterior screens and web browsing capability. It sells for $100 with a two-year...
LOS ANGELES—Forget about "Tokyo Drift," the latest sequel to "The Fast and the Furious" movie franchise. Now there’s the Helio Drift, a souped-up handset from mobile virtual network operator Helio L.L.C. The Drift, from Samsung Electronics Co. Ltd., will be equipped with two new...
DALLAS—Titan Global Holdings Inc. announced it will expand its prepaid calling card business with the addition of an MVNO offering. The company targets the Spanish-speaking market with its products. Titan’s new Picante Movil, a mobile virtual network operator prepaid offering, expands on its Picante...
