LOS ANGELES – What a perfect setup for this week's Mobile Marketing Forum. Barely a week ago, AdMob gets acquired by Google Inc. for $750 million, making it the third-largest acquisition in Google's history."If that's not a validation ... then I don't know what...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.In the mobile market, flexibility is critical. Subscribers want flexibility in their voice and data plans and...
Editor's Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this as open as possible,...
Hello! And welcome to our Friday column, Worst of the Week. There's a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCRWireless.com to rant and rave about whatever rubs us the wrong way....
Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry.With 150+ million wireless subscribers today, Brazil has become one of the largest wireless markets...
MetroPCS Wireless Inc. is targeting the youth market with a new flirting application that has been pretty successful in the United Kingdom.“At its core, we've taken dating and reinvented it for a younger generation,” said Gary Cohen, VP and general manager of North America....
At a time when many companies are feeling the pinch of the recession with fewer contracts and having to downsize their workforces, Fort Meyers, Fla.-based Interop Technologies is using the downturn to move its operations center to the Dallas area and grow its employee...
Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Mobile e-mail, advanced messaging and data services are no longer the sole province of smartphones and high-end...
Using a cellphone to conduct a financial transaction is nothing new as carriers all over the world have implemented ways for their customers to pay for goods and services using their mobile device. However, customer adoption of such services is still a hit-or-miss affair....
4G Unwired 4G Unwired has introduced SkyView Microwave, microwave engineering software that provides the ability to design microwave and broadband networks in 3D directly in Google Earth with accurate and repeatable results. View line of sight worldwide from any angle, produce complete link...
ATLANTA--Louis Gump is a veteran in the mobile content space, having spearheaded The Weather Channel's wireless efforts since 2001. In July, he moved to CNN –the No. 1 mobile news destination -- to steer its mobile efforts. A visionary and all-around nice guy, Gump...
SAN FRANCISCO – The spark that led Motorola Inc. Co-CEO Sanjay Jha to reinvigorate his company's relationship with Google Inc. was similar to two drunks finding each other in a bar, or at least that is what Jha half-jokingly explained at the recent Mobilize...
SEATTLE--Since taking over as head of the Mobile Marketing Association in January, Mike Wehrs has juggled international expansion, carrier cooperation and the more boring, but essential work of fine-tuning the business processes needed to successfully run a trade association that counts more than 700...
Cellular phones are, as you well know, ubiquitous these days. And for the past decade, the dominant players in the industry have been well distributed around the globe. There is strong representation from Korea, Japan, Scandinavia, Germany, the U.S., China, Taiwan, and lots of...
Cox Communications Inc. selected Interop Technologies to provide its messaging solutions, including its SMS Center 4 Series, Multimedia Messaging Center , WAP Gateway, and the hosted Common Short Code Gateway.Cox is quietly building out its wireless network and has publicly released little information about...
Verizon Wireless customers can once again directly access services from mobile content retailer Myxer. The nation's No. 1 wireless provider pulled its support of Myxer last summer, claiming the service was distributing porn and had failed to get proper licenses for other material.Verizon Wireless...
AT&T Mobility President Ralph De la Vega opined the benefits of an open wireless ecosystem at last week's Mobile World Congress show in Barcelona, Spain, noting that wireless customers want it.And he's right. Wireless consumers likely would be better off with a common set...
Mobile marketing types like to talk about cool features like click-to-video, 2-D barcodes and interactive wireless scavenger hunts. But as the economy slows to a trickle and advertisers tighten their belts, 2009 is poised to become the year of SMS marketing.The recession has caused...
Sun Microsystems Inc. is hoping to bridge the gap between smartphones and feature phones with a new platform targeting mid- and lower-end devices.The Santa Clara, Calif.-based developer unveiled the mobile version of JavaFX, an offering designed to run atop Java ME (Mobile Edition) as...
When it comes to mobile in the enterprise, presence is the buzzword. Just like it was three years ago.Presence - a vaguely defined term referring to the ability to determine the availability and whereabouts of others - was a key feature in the early...
SMS-based search company 4INFO launched an ad-serving offering that places marketing pitches in text messages.AdHaven, as the service is dubbed, is designed to enable mobile operators, content publishers and SMS aggregators to deliver text ads from anywhere in the world. The offering includes ad...
Text messaging remains the most profitable value-added data service, according to a new study from research firm In-Stat.The company said short message service (SMS) and multimedia message service (MMS) technologies provide a potentially endless revenue stream for operators because they are inexpensive, ubiquitous, reliable...
VeriSign Inc. continued to streamline its business by jettisoning part of its European mobile messaging division.The Mountain View, Calif.-based company had established a mobile foothold in Europe with the 2006 acquisition of Austria's 3united Mobile Solutions AG for $65.5 million. But VeriSign said it...
By 2011, more than 150 million customers worldwide will use their phone for mobile banking transactions, according to a new study from Juniper Research.The firm said mobile banking currently is more advanced in the Far East, but is growing steadily in North America and...
