SAN FRANCISCO—Content providers will need to deliver compelling programming for mobile video to grow beyond the young, male demographic it currently attracts, two new reports indicate. Mobile TV is already drawing a key demographic for advertisers, according to Telephia. Wireless users between the ages...
LOS ANGELES-Bunim-Murray Productions, which is often credited with starting the reality TV phenomenon with the MTV hit "The Real World" more than a decade ago, launched a spinoff focused on new media initiatives, including mobile and Internet. The spinoff, called M Theory Entertainment, will...
LOS ANGELES—Bunim-Murray Productions, which is often credited with starting the reality TV phenomenon with the MTV hit "The Real World" more than a decade ago, launched a spinoff focused on new media initiatives, including mobile and Internet. The spinoff, called M Theory Entertainment, will...
Mobile advertising has come a long way since the early days of "American Idol." The hit show is credited with catalyzing text messaging in North America, generating more than 13 million messages during the 2004 season from fans voting via their mobile phones. Mobile...
Operators are beginning to deploy full-track digital music services as a way to increase revenues, boost customer loyalty and slow churn. But if carriers are going to compete with Apple Computer Inc.'s iTunes, they may want to take a hard look at the iPod....
SAN FRANCISCO—Independent music aggregator Digital Rights Agency lashed out at Sprint Nextel Corp., blasting the carrier’s full-track download service for its "failure to include independent record label catalogs." DRA said it sent a letter to Sprint Nextel Chief Executive Officer Gary Forsee expressing its...
So you've got a wireless Internet-enabled phone and a laptop computer. Phone lines connect computers to the Internet, right? So you should be able to use the phone to get your computer onto the Internet, right? Well, sort of. Some wireless users have found...
BEDMINSTER, N.J.—Move over, "American Idol." Verizon Wireless is offering unsigned bands a shot at mobile stardom through a contest that will end up with the winner’s song being released via VCast, Verizon’s multimedia portal. The contest is a partnership between Verizon and the social...
By Alice Z. Cuneo BEVERLY HILLS, Calif.-Madison Avenue needs to figure out emerging media-fast-or lose billions of dollars to someone who will, warned one of the nation's top marketing executives today.
BEDMINSTER, N.J.-Verizon Wireless' Vcast subscribers can access concert footage and audio recordings from last night's concert by The Fugees in Los Angeles. The carrier sponsored the free open-air show from the noted hip-hop band, and is releasing clips from that performance and previous shows...
Steve Jobs may have just taken one step closer to wireless. The head of Apple Computer Inc. landed a spot on the board of The Walt Disney Co. last week under the terms of Disney's $7.4 billion buyout of computer animation studio Pixar. While...
As the wireless industry expands its array of data applications for the mass market, it might consider borrowing a few tricks from the gaming world. Indeed, gaming companies seem to have successfully navigated the non-interoperable wars. Wireless should sit at the feet of these...
Verizon Wireless made headlines at the Consumer Electronics Show when it unveiled a new full-track mobile music download service. But the carrier was busy last week defending the offering's lack of support for MP3s. Vcast Music offers tunes that can be downloaded to a...
BEDMINSTER, N.J.-Verizon Wireless made headlines last week at the Consumer Electronics Show when it unveiled a new full-track mobile music download service. But the carrier is busy this week defending the offering's lack of support for MP3 music files. Verizon Wireless' Vcast Music offers...
LAS VEGAS-The much-hyped "year of mobile music" started off with a bang here at last week's 2006 International Consumer Electronics Show. But whether wireless consumers will sign on-and where mobile operators will fit in the value chain-is still very much in question. Verizon Wireless...
LAS VEGAS-Verizon Wireless has unveiled its new music service, Vcast Music, which will offer consumers the ability to download full-length digital songs and transfer them between their handset and a Windows XP personal computer. The service is a collaboration between Verizon Wireless and Microsoft...
Verizon Wireless is expected to make headlines once again at the International Consumer Electronics Show this week in Las Vegas, unveiling a full-track mobile music download service. The carrier, which last year launched its Vcast offering at CES, looks to expand the service with...
Editor's note: At the end of each year, the RCR Wireless News editorial staff looks back on the news events that made headlines and decides which were the most significant, industry-impacting stories during the past 12 months. While our list does not include the...
If life is a journey, 2005 has been a long, strange trip for the wireless industry.Looking back at the events of this year only underscores how quickly this industry changes. We reported that Verizon Wireless launched Vcast service in January and committed to MediaFlo's...
BEDMINSTER, N.J.-Adding to its quickly lengthening list of video content partners, Verizon Wireless announced that scenes and trailers from the WB Network shows "Everwood," "Gilmore Girls," "Smallville" and "Supernatural" will be available through the carrier's Vcast service. Subscribers will be able to watch the...
Cingular Wireless L.L.C. announced plans to launch a streaming video service, CingularVideo, in January, featuring two channels of content from premium cable channel HBO. HBO Mobile and HBO Family Mobile plan to include clips and select episodes from HBO cartoon and sports programs, as...
NEW YORK-Soon-to-launch mobile virtual network operator Amp'd Mobile Inc. announced it will offer TV clips from CBS and UPN, news that comes on the heels of several similar deals between wireless carriers and media outlets.The agreement calls for the two television networks to provide...
Alamosa Holdings Inc. subsidiary Southwest PCS said it sold 10 megahertz of spectrum covering portions of Oklahoma and Texas to Panhandle Telecommunications Systems Inc. According to a Securities and Exchange Commission filing, Panhandle will use the spectrum to build out a CDMA2000 1x network...
LOS ANGELES-CBS is finally wading into wireless, inking a deal to bring TV shows to Verizon Wireless subscribers. Verizon Wireless' Vcast users can access clips from the station's hit "CSI" shows as well as "The Amazing Race," "The King of Queens," "Survivor" and "The...
