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Sprint taps I-Wireless for Lifeline merger

Story edited to clarify Sprint deal is not with T-Mobile US affiliate IWireless Sprint plans to merge its Assurance business with I-Wireless’ Access Wireless in a move to improve targeting of government’s Lifeline program Sprint is parsing out one of its several prepaid brands, announcing a...

T-Mobile intensifies prepaid assault on Sprint, AT&T and Verizon

T-Mobile prepaid brand MetroPCS launches promotion with boosted data bucket for customers porting from Sprint, AT&T and Verizon T-Mobile US’ MetroPCS prepaid brand unveiled a new multiline promotion targeting customers porting their lines in from a rival carrier. The limited-time offer promises unlimited domestic voice calling,...

AT&T keeps prepaid pressure on T-Mobile and Sprint

In prepaid battle against T-Mobile and Sprint, AT&T expanded retail distribution for its Cricket Wireless brand, adds Dominican Republic calling option for GoPhone AT&T Mobility continues to keep pressure on the prepaid market, announcing expanded availability of its Cricket Wireless “premium” brand and international capabilities...

Sprint Boost brand lines up T-Mobile, AT&T and Verizon with half-off promo

Sprint prepaid brand Boost Mobile offering switchers 50% discount on family plans Sprint continues to throw 50% discount offers at the market, with the latest offering up to half off for customers selecting multiple lines of service from its prepaid-focused Boost Mobile brand. The carrier said...

Sprint hijacks Verizon bucket plan strategy

Sprint rolled out shared data buckets stealing from Verizon’s naming template, but with more data Sprint continues to tweak rate plans in an attempt to regain momentum in the market, with its latest move targeted at Verizon Wireless. The carrier rolled out its “Better Choice Plans”...

Sprint prepaid brand Virgin Mobile alters plans in move to boost interest

Sprint prepaid efforts turn towards Virgin Mobile with plan alterations Sprint is looking to regain some prepaid mojo with its Virgin Mobile USA brand rolling out a trio of new “unlimited” plans packed with data and the carrier’s recently launched music streaming service. The new...

Sprint Boost Mobile prepaid brand boosts multiline plans, discounts

The Sprint Boost Mobile platform looks to re-invigorate lagging prepaid efforts Sprint’s Boost Mobile prepaid brand picked up new rate plans targeting multiline accounts and is now offering to pay customers to watch advertising content through a downloadable application. The new Boost Family Plan provides...

T-Mobile and Sprint feud remains hot with latest discount promo

The latest front in the ongoing T-Mobile and Sprint feud draws MetroPCS into the mix T-Mobile US is back on the offensive against rival Sprint, announcing its own version of a 50% rate plan discount for its MetroPCS prepaid brand. The deal, which begins Jan....

Verizon counters T-Mobile, AT&T and Sprint prepaid moves

Verizon rolls out slight alterations to prepaid plans Verizon Wireless goosed its prepaid plans ahead of the holiday shopping season by adding a bit more data on the high end and expanding options for entry-level plans. The carrier’s branded smartphone plans now provide for unlimited voice...

Sprint expands Cuba roaming arrangement

Sprint claims it’s the first U.S. carrier with a direct roaming agreement in Cuba Sprint furthered its incursion into Cuba, announcing it signed a wireless roaming agreement with the country’s Telecommunications Company of Cuba. The deal provides a direct roaming agreement and a direct long-distance interconnection...

Boost Mobile rewards on-time payment with free data

In a new promotion, mobile virtual network operator and Sprint subsidiary Boost Mobile is rewarding customers who pay their bill on time with access to more mobile data for free. Subscribers can get up to 3 gigabytes of additional mobile data when monthly payments arrive...

Verizon first U.S. carrier to offer roaming in Cuba

Verizon Communications will be the first U.S. carrier to offer free roaming to customers traveling in Cuba following the United States’ recently restored relations with the Caribbean country. The U.S. has made connectivity a priority in the Communist-run island after the diplomatic agreement was reached...

Sprint prepaid Virgin Mobile brand boosts data buckets

Sprint prepaid brands receives up to four times more unthrottled data Sprint prepaid brand Virgin Mobile USA significantly increased the amount of unthrottled data for its “unlimited” plans in a move highlighting the continued competitiveness of the prepaid space. Virgin Mobile’s $35 per month plan had...

Sprint prepaid brands Boost, Virgin Mobile add high-speed data bucket option

Sprint prepaid brands offer high-speed data buckets for customers in need of more speed Sprint unveiled extra-cost data buckets for its Boost Mobile and Virgin Mobile USA prepaid brands that allow customers to add either 1 gigabyte or 2 GB of access to the carrier’s...

MetroPCS coverage now includes Mexico in battle with Boost, Cricket

MetroPCS coverage expansion taps T-Mobile US' recent North America promotion T-Mobile US is transferring some of its cross-border promotion to prepaid brand MetroPCS as it continues to battle against spirited rivals Boost Mobile and Cricket Wireless. MetroPCS customers currently on plans beginning at $40 per month...

Sprint prepaid brand Boost Mobile launches hot spot service

Sprint prepaid brand Boost Mobile service linked exclusively to Sprint LTE network Sprint continues to bolster the capabilities of its prepaid brands, which have been a significant part of the carrier’s recent growth. The latest move sees its Boost Mobile brand launch its first mobile hot...

Helio makes a comeback

New Helio offers ‘unlimited’ service, but stuck with 2G speeds Perhaps showing that at least names never go out of style, the Helio brand is re-entering the domestic mobile virtual network operator market thanks to South Korean telecom provider UBI Telecom. Helio-branded services are now being...

MVNO pioneer Peter Adderton heads 360fly, takes on GoPro in action-camera market

Boost Mobile, Amp’d founder now heads action-camera startup The domestic market’s infatuation with mobile virtual network operators looks to be on an upswing as mobile carriers look to partner with new brands in order to reach niche market segments and drive revenue from incremental usage...

Sprint targets T-Mobile US, AT&T Mobility prepaid brands

Boost Mobile offers half-price promotion to MetroPCS, Cricket customers Sprint is bringing its “Cut Your Bill in Half” promotion to its prepaid brand Boost Mobile, announcing a limited time promotion targeting rivals Cricket and MetroPCS, rivals that are owned by AT&T Mobility and T-Mobile US. The...

Cuba in the crosshairs of latest Sprint and T-Mobile US clash

Sprint and T-Mobile US’ MetroPCS customers can now dial Cuba at a discount Sprint launched a calling option allowing customers to place calls to Cuba as part of a broader international rate plan, following up on a similar launch earlier this year by its prepaid...

Sprint counters T-Mobile US, AT&T with prepaid data rollover

Sprint touts data rollover advantages, launches Boost TV service Sprint has jumped on the rollover data bandwagon by kicking off the ability for prepaid customers to keep up to 30 gigabytes of unused data for an unlimited amount of time. Sprint said that beginning this week, customers signing...

Worst of the Week: DT driving T-Mobile US CEO Legere crazy

Hello! And welcome to our Friday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCRWireless.com to rant and rave about whatever rubs us the wrong way....

Boost targets Cuba with new rate plan

Miami-focused plan provides calling, text messaging to Cuba for Boost customers U.S.-based mobile operators are quickly taking advantage of the recent thaw in the relationship with Cuba, with Sprint’s Boost Mobile division announcing a new rate plan that includes a bucket of calling and unlimited...

Cricket launches trio of device financing options

Cricket also targets T-Mobile US, MetroPCS, Sprint, Boost with free month AT&T Mobility’s Cricket Wireless brand launched a device financing option for its prepaid service that provides three “tiers” for customers to not have to pay the full price for a device upfront. The first tier...