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Italian SMS marketing campaign increases sales 9%

LONDON—Dunkin' Donuts, the international doughnut company, said its Italian sales increased 9 percent during the first three weeks of its short message service (SMS) mobile marketing campaign developed by AdreAct. The campaign, centered in Rome, is scheduled to run through the end of December.

SingTel Mobile looks to offer MMS service

JAKARTA, Indonesia—SingTel Mobile is about to add a new application to its existing General Packet Radio Service (GPRS) technology and future third-generation (3G) services. The application, multimedia messaging services (MMS), will be developed in collaboration with Ericsson Cyberlab, one of the first vendors to...

Portal survey incorporates Latin America data

LONDON—The Global mobile Suppliers Association (GSA) published its fourth-quarter mobile portals survey, which includes Latin American mobile portals for the first time. Nine regional portals are featured covering Argentina, Brazil, Chile, Colombia, Mexico and Venezuela. GSA said the survey illustrates a general move toward...

Telefónica to offer Mitsui content

MADRID, Spain—Spanish mobile operator Telef

Sprint PCS to offer downloadable ringtones

KANSAS CITY, Mo.—Sprint PCS said it will offer downloadable ringtones and screen savers to its customers through its Web site or wireless Web service.The musical ringtones will be provided by Sony/ATV Music Publishing and EMI Music Publishing, with the nearly 200 graphics provided by...

Cibernet releases new MXP

WASHINGTON—Cibernet, a subsidiary of the Cellular Telecommunications & Internet Association, released its new Mobile Xchange Protocol, which the company said is designed to allow customers to bill for non-voice services.Cibernet said its MXP was developed to meet the needs of mobile application developers, wireless...

SkyGo to offer marketing technology to J-Mobile

REDWOOD CITY, California, United States—SkyGo has been chosen to provide Japan Mobile Communications (J-Mobile) with the wireless marketing technology to deliver advertisements across J-Sky, J-Phone's mobile Internet service.J-Mobile, a wireless marketing company formed as a joint venture between J-Phone and Japan's Internet advertising company...

Telus tests voice portal for location services

BURNABY, British Columbia, Canada—Telus announced it is currently conducting a trial of a voice portal service that delivers location-based information on businesses, restaurants, events, movies and directions, as well as more personalized local information."This trial is an exciting development in Telus' integrated voice, IP...

Telia announces open interface initiative, new billing method

STOCKHOLM, Sweden—Telia announced a new initiative to offer an open interface to content providers for mobile Internet services. The initiative is based on a mobile service platform by BlueFactory and includes billing.Telia said it will introduce a new payment model for content providers along...

Honeywall, XM Satellite Radio use Certicom security technology

HAYWARD, Calif.—Certicom announced its Digital Rights Management and content protection security technology and services are being used to provide secure data transmissions in new wireless applications from Honeywell and XM Satellite Radio.Certicom's technology will be used by Honeywell to deliver its Flight Information Systems...

Telus tests voice portal for location services

BURNABY, British Columbia—Telus announced it is currently conducting a trial of a voice portal service that delivers location-based information on businesses, restaurants, events, movies and directions, as well as more personalized local information."This trial is an exciting development in Telus' integrated voice, IP and...

SkyGo to offer marketing technology to J-Phone

REDWOOD CITY, Calif.—SkyGo Inc. has been chosen to provide Japan Mobile Communications Inc. (J-Mobile) with the wireless marketing technology to deliver advertisements across J-Sky, J-Phone's mobile Internet service.J-Mobile, a wireless marketing company formed as a joint venture between J-Phone and Japan's Internet advertising company...

SFR targets Vivendi music service at youth

NEW YORK—Vivendi Universal has deployed MyNetonomy , developed by U.S.-based Netonomy, as the portal through which customers can purchase, activate and personalize services on Universal Music Mobile (UMM).Launched commercially in late September, the service delivers Vivendi Universal's music-oriented content over the GSM network of...

Working Assets selects Sentori for wireless billing solution

SAN FRANCISCO-Long-distance, credit-card and online services company Working Assets has chosen Sentori Inc. to provide its new wireless billing solution, Sentori 3G, which will be hosted by billing and revenue assurance company EUR Systems."Working Assets is constantly looking to adjust and improve service to...

AOL, Sony partner for home networking

LAS VEGAS-AOL Time Warner Inc. and Sony Corp. announced at the Comdex show in Las Vegas that they will explore a range of initiatives for the broadband home networking environment.The companies said they will work together to develop easy-to-use home networking technologies that will...

SkyGo adds content providers to ad network

REDWOOD CITY, Calif.-Wireless marketing company SkyGo Inc. announced five additional content providers have joined the SkyGo Mobile Advertising Network, including CBS MarketWatch.com, ESPN.com, Hoover's Online, nGame and Funcaster.com.

Fraud finds new face in identification theft

NEW YORK-Fraud is following the course of least resistance, trending largely but not exclusively toward subscriber identity theft and away from the use of wireless networks as a means to steal service from carriers.On a worldwide basis, fraud costs wireline and wireless carriers as...

Nokia, Sony cooperate on open middleware platform

LAS VEGAS, United States—Nokia and Sony announced they are developing an open and common middleware platform with the intent of achieving interoperability between mobile handsets and consumer devices, and between their respective service platforms. The companies said the aim of the effort is to...

DoCoMo to launch video clip service

TOKYO—NTT DoCoMo announced it will launch motion picture distribution services for its third-generation (3G) service called FOMA on 19 November. A new handset, which will be equipped with the function for the new service called i-motion, will be launched on the same day. Initially,...

Hutchison plans early 3G launch in Europe

OXFORD, United Kingdom—While Europe's major cell-phone operators remain cautious about their launch plans for third-generation (3G) services, Hutchison Whampoa, which owns 3G licenses in the United Kingdom and Italy, has confirmed deployment plans for September 2002. According to Canning Fok, group managing director of...

KDDI to launch GPS, motion picture service in December

TOKYO—KDDI, the second-largest mobile operator in Japan, announced it will launch location services using the global positioning system (GPS) satellite system and motion picture services with 64 kilobits per second (kbps) data speeds in early December. KDDI is losing market share in Japan, while...

DoCoMo to launch video clip service

TOKYO—NTT DoCoMo Inc. reported it will launch a video-clip distribution service over its FOMA third-generation network November 19.The carrier said the I-motion service will allow users to obtain video content from sites accessed via its official I-mode portal with I-motion compatible handsets, which DoCoMo...

Working Assets selects Sentori for wireless billing solution

SAN FRANCISCO—Long-distance, credit card and online services company Working Assets has chosen Sentori Inc. to provide its new wireless billing solution, Sentori 3G, which will be hosted by billing and revenue assurance company EUR Systems."Working Assets is constantly looking to adjust and improve service...

AOL, Sony partner for home networking

LAS VEGAS-AOL Time Warner Inc. and Sony Corp. announced they will explore a range of initiatives for the broadband home networking environment.The companies said they will work together to develop easy-to-use home networking technologies that will enable consumers to enjoy a variety of content...