Mobile entertainment community Limbo inked a year-long deal with Virgin Mobile USA Inc. to offer mobile promotions to customers.Limbo, a 2-year-old startup headed by founders of the mobile marketing firm Enpocket, will stage monthly and quarterly promotions through text-message blasts and on the VirginXL...
Mobile music is floundering and wireless TV is struggling to gain traction. So NTT Communications is targeting users through their noses.The Japanese telecom announced plans to test a service that would allow subscribers to select and share scents coupled with mobile entertainment content. Uses...
Adobe Systems Inc. is aligning its mobile and platform operations in an effort to bridge the gap between desktop computers and wireless phones.The company said it will fold its Mobile and Devices Business Unit (MDBU) into its Experience Technology group, which is led by...
My dad was in the market for a new cellphone and had come under the spell of Apple's impressive marketing campaign."You can browse the Web on it!" he said excitedly before expounding on the iPhone's other eye-catching capabilities, including an impressive media player and...
Editor's Note: Welcome to On the Margins, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the wider business world and how they could affect the wireless industry.According to a...
Editor's Note: Welcome to Yay or Nay, a feature for RCR Wireless News' weekly e-mail service, Mobile Content and Culture. Every week we'll review a new wireless application or service from the user's point of view, with the goal of highlighting what works and...
By most accounts -- mine included -- this year's CTIA Wireless in Las Vegas bore a striking resemblance to February's Mobile World Congress in Barcelona (the show formerly known as 3GSM). To be sure, there were clear differences outside the convention center: cava...
LAS VEGAS-Federal Communications Commission Chairman Kevin Martin said during a keynote last week at the CTIA Wireless 2008 event that he opposes Skype Ltd.'s petition to impose open access throughout the cellphone industry, prompting cheers from cellular carriers and criticism from others. "In light...
Sprint Nextel Corp.'s new SprintStudio store in Kansas City comes complete with a sleek design, all-live handsets, a service bar and a concierge service to help visitors learn more about the downtown area or make dinner reservations in the new Power and Light district....
The mobile entertainment market could reach $47.5 billion by 2010, driven by greater 3G adoption and an increase in made-for-mobile content, according to a new report from Juniper Research.The firm, however, warns that mobile entertainment growth could be slowed unless improvements are made to...
Mobile customers use a mixture of carrier-offered content, Web-based content and personal content, according to a survey conducted by ABI Research.The firm noted customers are more likely to watch a video on YouTube on their phone, but are more than twice as likely to...
Nokia Corp. quietly - and finally - launched its N-Gage gaming platform.The handset-maker-cum-content-company made five games available on its online storefront, and teased gamers with more than a dozen titles "coming soon." The games are supported by five handsets - the Nokia N81,...
Sony Pictures Television will broadcast movies on one of the two exclusive mobile TV channels that AT&T Mobility is gearing up to launch this summer using MediaFLO USA Inc.'s network. The studio announced that its channel, called PIX, will be available to AT&T Mobility...
When is the wireless industry, collectively and individually, going to start showing off a little?The networks are being built. The devices will take care of themselves (there is nothing like a little competition from an outsider to spark a little creativity in device options)....
The Mobile Marketing Association is teaming with ioglobal Inc. to measure the effectiveness of mobile ads.The Denver-based industry association said it is backing ioglobal's " Three Screen Trial," which will study the impact of marketing messages on mobile phones, PCs and television. The trial...
The country's two largest wireless carriers are stepping up their retail experience, with more interactivity and new design elements. AT&T Mobility is introducing Microsoft Corp.'s Surface at select stores, which the company describes as a 30-inch table-like display that allows customers to interact with...
Amazon.com is making purchases from its Web site as easy as sending a text message. The online retailer announced a new service called Amazon TextBuyIt, which allows users to text an item search term to "AMAZON." In response, they receive a numbered list of...
If MVNOs had a theme song, it would probably be "Another One Bites the Dust." Movida Communications Inc. filed for Chapter 11 bankruptcy this week in a Delaware court, blaming a "costly and restrictive" mobile virtual network operator agreement with Sprint Nextel Corp. for...
The mobile enterprise world for years has been rife with talk of Trojan horses, data-soiling worms and other Internet-age nasties. For the time being, though, the biggest threat to mobile security is the user.Security technology vendors have long tried to plug their wares by...
The adult mobile content market will nearly triple over the next several years, reaching $4.6 billion by 2012, according to a recent forecast from Juniper Research. But don't expect much of that money to come from North American consumers anytime soon.Juniper predicted video chat...
Anyone looking for more talk of interplanetary colonization during the Day Two keynote surely was disappointed.Wednesday's speakers eschewed Richard Branson's April Fools' Day hijinks in favor of a more traditional approach. Marco Boerries, who heads up Yahoo Inc.'s mobile efforts, used the platform to...
AT&T Mobility hopes a new 30-inch touchscreen table will lead to more customers leaving its stores educated and satisfied with the entire shopping experience -- a little fun and simplicity wouldn't hurt either. The nation's largest carrier will be installing Microsoft Corp.'s Surface at...
Federal Communications Commission member Deborah Taylor Tate urged the cellphone industry to tackle emerging challenges - such as protecting children from mobile adult content and battling wireless spam - as carriers take steps to open networks to third-party devices and applications."I'm concerned about the...
ICO Global Communications announced it will be launching a $500 million satellite into space April 14th that will eventually provide broadcast mobile TV service nationwide using digital video broadcast-satellite handheld (DVB-SH) technology. "It is the largest commercial satellite ever lifted into space by (Atlas...
