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Colleges: The textbook MVNO target

A growing number of colleges and universities around the country are grappling with how to communicate with and provide services for students who are part of a mobile generation, often have their own cellular phones and likely aren't going to sign up for landline...

Helio’s mixed marketing tactics

Helio L.L.C. has 90,000 MySpace friends and counting—and how many wireless companies can say that? Cingular Wireless L.L.C.'s "Cingular Sounds" MySpace page only has about 35,000 friends, while the "Sprint Guy" character formerly featured in Sprint Nextel Corp. ads has a scant 203 friends....

TEXAS HOLD ’EM: Cricket calls T-Mobile’s hand with lawsuit

The battle between Leap Wireless International Inc.'s Cricket Communications subsidiary and No. 4 wireless operator T-Mobile USA Inc. over markets in Texas has escalated into a lawsuit and potentially could affect Cricket's second-quarter numbers, analysts say. Cricket last week slapped T-Mobile USA with a...

EarthLink hints at Helio losses

ATLANTA—Mobile virtual network operator Helio L.L.C. cost parent EarthLink Inc. $13.3 million in losses last quarter, according to EarthLink’s second quarter earnings report—and EarthLink said it expects those losses to widen over the coming quarters.For the third quarter of 2006, EarthLink said, it expects...

Nokia, Cricket, Turner Broadcasting join marketing group

BOULDER, Colo.—The Mobile Marketing Association continued to expand its roster, adding 27 member companies from five countries. The industry organization signed up traditional media companies including the Associated Press, National Public Radio, NBA Media Ventures L.L.C. and Turner Broadcasting System Inc. as well as...

Reports: VK Mobile files for bankruptcy

ANYANG, South Korea-South Korean handset vendor VK Mobile has gone under, according to news reports. The company, which entered business as a battery maker in 1997, had set its sights on becoming a global brand and had cut deals to supply handsets to mobile...

Reports: VK Mobile files for bankruptcy

ANYANG, South Korea—South Korean handset vendor VK Mobile has gone under, according to news reports. The company, which entered business as a battery maker in 1997, had set its sights on becoming a global brand and had cut deals to supply handsets to...

Brightpoint nabs distribution deal with Boost Mobile

PLAINFIELD, Ind.—Brightpoint Inc. added yet another wireless operator to its stable, inking a distribution deal with Boost Mobile L.L.C. The Sprint Nextel Corp.-owned service provider authorized Brightpoint to distribute Boost phones and services to its network of 2,000 retailers nationwide. Brightpoint has similar agreements...

Intrigue continues to follow Xero: MVNO forges ahead with launch plans amid SEC probe

Mobile virtual network operator Xero Mobile has yet to launch, but the company already is facing an investigation of its business by the Securities and Exchange Commission. The Los Angeles-based MVNO recently announced that it had been notified by a local office of the...

T-Mobile tightens grip on sub-dealers selling Cricket

T-Mobile USA Inc. again is trying to crack down on independent dealers that sell service from multiple carriers and mobile virtual network operators, allegedly threatening to pull T-Mobile USA products from distributors who want to carry products from new market entrants such as Amp'd...

Brightpoint nabs distribution deal with Boost

PLAINFIELD, Ind.—Brightpoint Inc. added yet another wireless operator to its stable, inking a distribution deal with Boost Mobile L.L.C. The Sprint Nextel Corp.-owned service provider authorized Brightpoint to distribute Boost phones and services to its network of 2,000 retailers nationwide. Brightpoint has similar agreements...

Second quarter to see clear line between winners, losers

Ah, the second quarter-no big holidays and the momentum from fourth quarter sales is but a distant memory. Still, it hasn't been an idle three months for the wireless industry: several carriers have revamped sections of their pricing plans, and mobile virtual network operators...

Helio launches electronic device trade-in program

LOS ANGELES—For Helio L.L.C. users who have multiple electronic devices sitting in drawers at home, the mobile virtual network operator is offering a one-time shot to trade in those devices for cash. Helio’s Trade Up program started today, and new Helio customers have 30...

Searching for a wireless MySpace: Numerous firms hope to capitalize on marriage of user content, mobile phone

For more than a few mobile startups, MySpace has become MyObsession. The most popular of a throng of new Web sites featuring user-generated content, MySpace.com has an estimated 55 million users and reportedly accounts for 12 percent of online advertising. Rupert Murdoch's News Corp....

Enterprise, M2M focus hold MVNO opportunities

Consumer-side mobile virtual network operators that still want to get in on the game could be out of luck, but there are opportunities ahead on the business side and in serving the machine-to-machine space. John Caddell, vice president and general manager of mobile virtual...

Worst of the Week: El Cheapo Bandito

Hello! And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for us at RCR to rant and rave about whatever rubs us the wrong way....

Google looks East with KDDI, China Mobile

TOKYO—KDDI Corp. announced a deal allowing subscribers of its "au" service to access Google Inc.’s Internet search engine on their mobile phones. Japan’s second-largest carrier said the service, which is slated for a July launch, will provide search results for content targeted at PCs...

Shelf Life: MVNOs test various distribution models

It seems there's a new mobile virtual network operator for just about every interest, age and ethnic group in the United States. And each operator has a different strategy about how to reach its target. Retailing strategies were simpler when the first couple of...

Digital Chocolate, Heavy.com score MVNO content deals

SAN MATEO, Calif.-Digital Chocolate Inc. scored dual MVNO agreements, announcing deals to offer its games from the decks of mobile virtual network operators Amp'd Mobile Inc. and Helio L.L.C. Each operator plans to carry about two dozen titles from the publisher, which specializes in...

Digital Chocolate, Heavy.com score MVNO content deals

SAN MATEO, Calif.—Digital Chocolate Inc. scored dual MVNO agreements, announcing deals to offer its games from the decks of mobile virtual network operators Amp’d Mobile Inc. and Helio L.L.C. Each operator plans to carry about two dozen titles from the publisher, which specializes in...

Helio joins MVNO youth movement

Helio L.L.C. made its long-awaited debut in the wireless marketplace last week with two high-end handsets linked to social networking site MySpace.com and plans to have its services available through 1,000 retail locations by the end of the month. Helio’s target audience is young...

Step 3: Profit

I'm seriously thinking about launching my own MVNO. I mean, how hard can it be, really? All the mobile virtual network enablers out there keep telling me it's quick, easy and cheap, so why not? I'd call it Mike's Awesome MVNO, and it would...

Sun finally shines on Helio

LOS ANGELES, Calif.—Helio L.L.C. made its debut in the wireless marketplace today with two high-end handsets linked to social networking site MySpace.com and plans to have its services available through 1,000 retail locations by the end of the month.   Helio’s target audience is young...

Wireless industry adjusting to new challenges

Post-CTIA Wireless 2006, the pundits and ponderers have plenty to chew on. With the conference showcasing the leading edge, the bleeding edge and the receding edges of the wireless industry and mobile technology, it offered a view of where the industry has come from...