SAN FRANCISCO-In September Sprint Nextel Corp. said it would help marketers target ads for its mobile Web pages by gender or region, for example. Now the nation's wireless-service providers are getting ready to roll out a new targeting tool for marketers that will identify...
What goes better than ringtones and rap? Not much. Multi-platinum selling rap artist Chingy has gone the extra step and today can announce girlfriends' names when they call their friends' cell phones. Chingy has replaced the word ``girl'' in the chorus line of his...
Editor's Note: Welcome our Monday feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry. In the coming weeks look for columns from Strategy Analytics' Chris Ambrosio, Current Analysis' Peter...
EMERYVILLE, Calif.-Orb Networks Inc. is hoping to cash in on the YouTube.com craze.The place-shifting technology provider expanded its service to allow users to stream Internet videos and manage their content libraries from a Web-enabled mobile phone with a media player. The offering uses Orb's...
NEW YORK—Actor Robert Redford’s Sundance Institute is teaming with the GSM Association to promote made-for-mobile video shorts. The organizations unveiled a pilot project designed to "showcase and extend the reach" of independent short films for wireless phones. The "Global Short Film Project" has commissioned...
SAN FRANCISCO—Wireless video company Veeker is encouraging young users to record and submit content with their phones during tomorrow’s elections. The firm is teaming with YouthNoise.com, a nonpartisan Web site, to allow users to share wireless video clips recorded on mobile phones at poling...
LONDON—Carriers looking to cash in on mobile video should take a cue from the television and film industries, according to a study from Informa Telecoms & Media. Wireless TV will see impressive growth in the next few years, the market research firm said, growing...
In these early days of mobile data, the wireless industry is scrambling for timely, accurate data about consumer behavior. But it's finding that such information can be difficult to come by. Mobile content measurement firm Telephia last week clarified a recent study that raised...
SAN FRANCISCO—Sprint Nextel Corp. and mobile application developer AirPlay are targeting football fans with an interactive offering that allows users to predict plays during NFL games. The carrier launched an NFL-licensed, downloadable application, dubbed AirPlay Live, that asks users to predict whether a team...
EMERYVILLE, Calif.—MobiTV Inc. padded its already-thick wallet, raking in $30 million in a third round of funding and adding two new investors. Adobe Systems Inc. and Hearst Corp. became backers of the company with the latest round, which pushed MobiTV’s total investment funding to...
By Matthew Creamer and Abbey Klaassen NEW YORK—Soon, you'll be able to take your YouTube with you. Within the next year YouTube hopes to "have something on a mobile device," said YouTube chief Chad Hurley, addressing advertising executives at the OgivlyOne Digital Media Summit....
SAN FRANCISCO—Mobile content measurement firm Telephia clarified a recent study that raised eyebrows among mobile video experts in the United Kingdom. The company last week released a report that said one-third of all U.K. mobile TV watchers tune into BBC1, and nearly one-fourth watch...
Telegent Systems Inc. will join the mobile TV bandwagon with a first-generation, single-chip solution for handset manufacturers in Asia. The fabless semiconductor firm-the company contracts out to manufacturers to produce the chipsets-this week plans to introduce a hybrid chip designed to support a wide...
MINNEAPOLIS—US Internet and Aptilo Networks snapped up a hefty contract to build and operate a 59-square-mile Wi-Fi network for the city of Minneapolis. Known as "Wireless Minneapolis," the project will provide Wi-Fi coverage to the city’s residents, businesses and governmental departments. Pricing information was...
Wireless carriers smitten with sexy 3G services should stop searching for the killer app and start focusing on the bottom line, according to a recent report from Strand Consult. The Danish market research firm last week issued a "wakeup call" to network operators, saying...
WASHINGTON-The Federal Communications Commission issued rules that will allow MediaFLO USA Inc. to begin operations next year as planned, but has yet to begin the inter-agency coordination necessary for mobile TV competitor Modeo L.L.C. to go forward. In order for either mobile TV service...
BEVERLY HILLS, Calif.-ROK Entertainment Group U.S. expanded its mobile video offerings with 13 free channels of news, music and sports. The subsidiary of the U.K.-based wireless video company unveiled FreeBe TV, a WAP-based service for roughly two dozen 2.5G and 3G phone models. Channels...
BEVERLY HILLS, Calif.—ROK Entertainment Group U.S. expanded its mobile video offerings with 13 free channels of news, music and sports. The subsidiary of the U.K.-based wireless video company unveiled FreeBe TV, a WAP-based service for roughly two dozen 2.5G and 3G phone models. Channels...
WASHINGTON—After sitting on the issue for almost two years, the Federal Communications Commission voted to allow Qualcomm Inc. to operate its MediaFLO mobile TV offering in markets where TV broadcasters are currently using the 700 MHz spectrum Qualcomm plans to use for the service....
Qualcomm Inc.'s highly anticipated MediaFLO mobile TV service is gaining momentum as Sprint Nextel Corp. confirmed it was conducting trials using the network technology and could soon join initial launch carrier Verizon Wireless in offering the service to consumers. The additional support could be...
Those performing autopsies on Mobile ESPN will find plenty of causes of death. But mobile advertising revenues could have offered a lifeline to the doomed mobile virtual network operator. Analysts agree that the sports network's ambitious wireless effort failed on several fronts. The company...
SAN FRANCISCO-Mobile video upstart Veeker said it has acquired ThumbJive, a developer of youth-focused wireless applications. Financial terms of the deal were not disclosed.Veeker, which has been operating in stealth mode, hopes to gain traction with technology that allows users to communicate instantly over...
SAN FRANCISCO—Mobile video upstart Veeker said it has acquired ThumbJive, a developer of youth-focused wireless applications. Financial terms of the deal were not disclosed.Veeker, which has been operating in stealth mode, hopes to gain traction with technology that allows users to communicate instantly over...
The brave new world of wireless advertising is giving rise to a wide variety of business arrangements between network operators, content owners and mobile marketing firms. And carriers are working to ensure their place in the value chain. Marketing messages on the wireless Web...
