Content & Mobile Marketing

You know that contest where a person stands in a glass booth and tries to grab dollar bills as they fly around? That’s sort of like the mobile social networking …

The Mobile Marketing Association released its first set of global guidelines, tweaking its instructions for mobile Web advertisers and adding new rules for campaigns centered on mobile messaging and downloadable …

Google Inc. has added image ads to its mobile advertising offerings.The move allows advertisers to deliver made-for-mobile banners on Web sites being accessed by wireless devices. The ads — which, …

Microsoft Corp. subsidiary TellMe said it added a GPS location feature to its voice portal to give BlackBerry users information about businesses, movies, traffic, weather, maps and driving directions. The …

Sony Corp. of America said it will pay roughly $260 million for Gracenote, a music metadata and technology firm. Gracenote’s database of artists, songs and lyrics is used by online …

Several major marketers have found themselves stonewalled when it comes to measurable and effective uses for mobile technology, but a National Hockey League team is scoring big with a text-messaging …

There’s a lot of debate these days about what might push mobile television into its next growth spurt, but most seem to agree that offering ad-supported channels can only help.GoldSpot …

Nokia Corp. bulked up its music offerings, inking a deal with Sony BMG and adding two new handsets to its XpressMusic line.The Finnish company said Sony BMG has joined its …

Nearly lost in all post-mortems following the death of Mowser last week was this little tidbit: 80% of the traffic to the site was mobile users looking for adult content, …

Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in …

Editor’s Note: Welcome to Yay or Nay, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week we’ll review a new wireless application or service …

Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the mobile …

One of magazines’ biggest strengths in the dawning digital age — that engrossing environment often said to be so conducive to glossy branding campaigns — isn’t much help when the …

Mobile data card sales will quadruple between 2007 and 2011 to reach $2.9 billion, according to predictions from Infonetics Research.The report suggest mobile data cards could threaten the Wi-Fi hot …

Public-interest groups reiterated their call for federal regulators to protect text-messaging rights, framing the debate as far-reaching in terms of the potential implications for free speech, disability access and competition …

Mowser is dead. But forensics has yet to indicate whether the business’s demise is a sign of an epidemic or simply a predictable casualty of the tumultuous wireless Web space.Russell …

LAS VEGAS – EVER SINCE television was invented in 1926, the industry has seen over-the-air broadcasts reach more screens as the medium exploded in popularity. The industry’s first push was …

Sprint Nextel Corp. hopes to clean up the direct-to-consumer content business by hitting wayward partners where it hurts.The carrier last month told off-deck content aggregators that it will be “strictly …

Five years after 50 Cent’s “In Da Club” helped launch the multibillion-dollar ringtone phenomenon – and as CD sales continue to plummet – the music industry continues to look for …

LAS VEGAS – “There is an expression – if there is something that people want to watch, you can broadcast it on a rock in the desert and they will …

Radio Disney is partnering with sister company mDisney on a mobile Web site and texting program to support the offering.The new wireless site allows users with Web-enabled phones to hear …

A class-action lawsuit filed against Alltel Corp. accuses the regional mobile-phone carrier of adding unauthorized charges on subscribers’ monthly bills.The suit focuses on the relationships between Alltel and third-party mobile …

LAS VEGAS — Five companies promoting the A-VSB standard for mobile TV broadcasting said they have made progress on the technology, and offered demonstrations during the National Association of Broadcasters …

One year after launching Mowser, Russell Beattie has pulled the plug on his transcoding business.Beattie, a former mobile developer for Yahoo Inc., had hoped to compete with Google Inc., Greenlight …

Public-interest groups reiterated their call for federal regulators to protect text messaging rights, framing the issue with far-reaching implication for free speech, disability access and competition in the wireless industry.Public …