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Alliances: Air2Web partners with SAS; Kaboom Latam teams with Glu; and more

Air2Web announced a worldwide partnership agreement with SAS, which provides business analytics software and services. Together the companies plan to integrate Air2Web’s AirCARE platform with SAS’ capabilities to offer a solution that allows enterprises to use information about their customers to create personalized interactions...

Handango adds games from Digital Chocolate, I-play

Handango Inc. expanded its portfolio with two deals with mobile game makers Digital Chocolate and I-play.The distributor of smartphone applications added Digital Chocolate titles such as 3D Brick Breaker Revolution, Mini Golf 99 Holes and Shopping Madness; I-play's offerings include the licensed titles Deal...

Nokia unveils portal to the world

Nokia Corp. is hoping to build a doorway directly to mobile consumers. Again.But whether carriers will tolerate the move is far from clear.The manufacturer-cum-mobile-media company last week outlined a surprisingly broad cross-platform play, introducing Ovi-which means "door" in the Finnish company's native tongue-at its...

I-play to support Nokia’s delayed N-Gage effort

I-play said it will support Nokia Corp.'s N-Gage gaming platform with a portfolio of casual titles.The U.K.-based publisher will begin to offer N-Gage games next year, starting with World Rally Championship and Super Mah Jong, and will focus on simple, "one-thumb" games. Glu Mobile...

I-play goes all in on mobile video

I-play will continue to move beyond mobile gaming this week with a series of more than 100 video shorts for poker players.The U.K.-based publisher plans to launch Win at Texas Hold 'Em, a series of two- to three-minute clips from professional card player Daniel...

Mobile can’t get in E3 gaming club: Separate summit addresses mobile gamer

SANTA MONICA, Calif.-In years past, the E3 Media and Business summit was a catch-all for geeks, gamers and everything in between, but this year the conference organizers tightened their traditionally welcoming arms-so much so that mobile was all but completely shut out of the...

Small and nimble: Lesser-known game developers expected to drive innovation

Mobile game publishers have gained steady-if uninspiring-traction churning out titles based on blockbuster movies and classic board games. But what the industry really needs, some believe, is some fresh ideas. And they're unlikely to come from some of the more familiar names in the...

Online gaming giants set sights on mobile space : Oberon, PopCap hope to capitalize on casual gaming success

A couple of online casual gaming heavyweights lumbered into the mobile sphere. Oberon Media bought a big chunk of the wireless gaming playground last week, picking up London-based publisher I-play for an undisclosed sum. The New York-based firm-which powers storefronts for customers such as...

Oberon saunters into mobile gaming space with I-play acquisition

Online casual gaming giant Oberon Media bought its way onto the mobile playground, picking up London-based publisher I-play for an undisclosed sum.Oberon powers storefronts customers such as MSN Games Network, Electronic Arts Inc., Verizon Broadband, Comcast and Orange/France Telecom. The New York-based company is...

Hawkins to industry: Think bigger

Trip Hawkins is at it again.The CEO of Digital Chocolate is proselytizing, pushing what he calls "Mobile Games 2.0"-an effort to create next-generation titles that incorporate familiar themes like community, user-generated content and viral marketing. And in the process, he's pointing out some of...

Kajeet goes live with Best Buy, Limited Too distribution

Tween-focused mobile virtual network operator kajeet Inc. has officially announced its retail launch, with its service and handsets to be available in Best Buy and Limited Too stores.Kajeet already had begun sales through its Web site, but not in retail locations. As of May...

Old phones stifle new mobile games

Less than two years ago, carriers were blaming publishers for stifling mobile gaming by churning out a surfeit of high-profile, licensed games that made for a rotten user experience. Now it's the game makers' that are pointing fingers. Handsets are quickly evolving into mini-videogame...

I-play offering NBC’s ‘Office’ on mobile

LOS ANGELES—NBC Universal and mobile entertainment company I-play are offering on-demand scenes from the NBC comedy series "The Office" on mobile platforms. The agreement with NBC's Universal Mobile Entertainment makes one- and two-minute scenes from "The Office" available in North America later this year....

I-play plays with movie clips

LOS ANGELES—I-play is hoping to expand beyond mobile game-making, inking a deal with Universal Studios to market video clips to North American wireless users. RCR @ CTIAClick here for complete coverage of the CTIA Wireless I.T. show. Click here for the latest headlines from...

Mobile gamers flock to simple games

Mobile gaming enthusiasts envision the day when they can play massive multiplayer titles that combine real-time interaction and pinpoint location capabilities with eye-catching, 3-D graphics. For now, though, the most popular games in wireless are old and simple. And they weren't originally built for...

Mobile-gaming space surprised by different health assessments

Mobile game-makers spent their time at the world's largest video-game conference trying to reconcile two very different bills of health. A report issued by M:Metrics in advance of the Electronics Entertainment Expo earlier this month indicates mobile-gaming activity has been consistently flat during the...

Game publishers scream for attention in crowded quarters

LOS ANGELES-Like fans at a rock concert shouting to be heard above the din, game publishers are trying just about anything to rise above overcrowded carrier decks and present their wares-and their names-to consumers. Multi-layered decks have long been a problem for mobile content...

Mobile content firms aim for sweet spot

LAS VEGAS-Mforma Group Inc. is the latest mobile-game publisher to get a makeover, dropping its name in an effort to become more consumer-friendly.The San Francisco-based developer is rebranding as Hands-On Mobile and expanding its portfolio to offer a variety of lifestyle applications in addition...

Mforma becomes Hands-On Mobile, expands market reach

LAS VEGAS—Mforma Group Inc. is the latest mobile-game publisher to get a makeover, dropping its name in an effort to become more consumer-friendly. The San Francisco-based developer is rebranding as Hands-On Mobile and expanding its portfolio to offer a variety of lifestyle applications in...

Gosen promotes mobile gaming as I-play’s new CEO

LONDON—I-play removed the word "acting" from David Gosen’s title, installing the 2-year employee as the company’s new chief executive officer. Gosen, who started with I-play in 2004 as chief operating officer, had been acting CEO since Brian Greasley stepped down last October. Gosen’s resume...

Fox gets deeper into content game: Even as analysts question ringtone’s longevity

Fox Mobile Entertainment is joining the ranks of wireless aggregators, unveiling a Web site that hawks music, games and images for mobile phones. But analysts say the News Corp. subsidiary may be lumbering onto a shrinking playground.Fox last week launched Mobizzo, an Internet storefront...

Fox Mobile launches content aggregating site Mobizzo

HOLLYWOOD, Calif.—Fox Mobile Entertainment is joining the ranks of wireless aggregators, unveiling a Web site hawking music, games and images for mobile phones.The News Corp. subsidiary launched Mobizzo, an Internet storefront featuring content from Fox brands including "Family Guy," "Napoleon Dynamite" and the upcoming...

Amp’d partnering for original mobile content

LOS ANGELES-Amp'd Mobile Inc., which began offering wireless plans and phones last week through its Web site, announced a string of collaborations with television producers who will provide original mobile content for Amp'd customers. According to Amp'd, the concept development stage for the service...

I-Play to release new Boulder Dash game

LONDON-Mobile game-maker I-play said it plans to publish a second wireless version of the PC classic Boulder Dash. I-Play unveiled an exclusive global deal with First Star Software, which launched the action-puzzle game for home computers in 1984. Under terms of the pact, I-play...