mobile advertising

Marco Boerries is the executive VP of Yahoo Inc.’s Connected Life Division, which encompasses the company’s mobile, digital home, PC client and broadband teams around the world, including Yahoo Go …

It’s no secret that trying to find content or information on a mobile phone is a daunting task for most consumers.Carrier deck layers can seem like concentric circles of hell, …

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.—Handango: Several companies invested $9.5 …

More mobile users are seeing — and responding to — ads on their mobile phones, according to new figures from Nielsen Mobile.The division of The Nielsen Company found that 23% …

I’ve always found it odd that carriers charge for voice, charge for data and then charge separately for text messages. Isn’t text data? It’s words after all, from a user’s …

Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in …

Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …

Smartphones will come of age as the primary venue for mobile Internet content in the U.S. this year. The proliferation of these devices will reshape the sector and force content …

Mention mobile commerce in North America, and the common response is a roll of the eyes. It’s not hard to guess why. Back in the heady days of the Internet …

Pieter Knook, the leader of Microsoft Corp.’s mobile business and an 18-year company veteran, has jumped ship to Vodafone Group plc.Knook will lead the operator’s efforts in consumer Internet services, …

Mobile phone design efforts over the past two years appear to have taken the handset as far as it will go, for now, if the handsets coming out of the …

Google Inc. and Yahoo Inc. each announced impressive wins at Mobile World Congress 2008 last week, but it was Yahoo’s news that raised eyebrows in the mobile search space.Nokia Corp. …

Like Britney Spears, mobile advertising is desperately in need of some monitoring.Market research firms seem to be tripping over themselves to offer the most optimistic projections for wireless ads. The …

Pieter Knook, the leader of Microsoft Corp.’s mobile business and an 18-year company veteran, has jumped ship to Vodafone Group plc.Knook will lead the operator’s efforts in consumer Internet services, …

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available. —Acuity: Navteq made an …

The opening day of the Mobile World Congress in Barcelona, Spain, was all about mobile advertising.Nokia Corp. made the biggest splash with its Media Network, an alliance of more than …

Bango is moving beyond wireless transactions and into the world of mobile marketing.The U.K.-based firm, which specializes in off-deck activity, launched an offering designed to allow mobile advertisers to track …

LAS VEGAS – It is no doubt a tumultuous time for the television industry – writers’ strike not withstanding – and NBC Universal President and CEO Jeff Zucker didn’t mince …

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available. —Ad Infuse: Softbank Capital …

LAS VEGAS — Mobile television and video is a “market that has been puttering along for several years,” Mark Donovan, senior analyst at M:Metrics Inc. said in a morning presentation …

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available.—Airbiquity: Acorn Ventures, Kirnaf Ltd., …

Gartner Inc. research indicates there are a number of reasons why carriers will continue to spend on network infrastructure in the next five to 10 years. Wireless data boomCarriers in …

Podcasts and video ads have dropped off in the mobile advertising space, according to a new survey of more than 2,000 brand marketers and agencies. The “Wave Eight” survey, conducted …

Market research firms seem to be falling over themselves in an effort to cram the most zeroes into their projections for mobile advertising revenues. But for traditional advertisers – you …

Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …