BOULDER, Colo.—The Mobile Marketing Association revised its “consumer best practices,” updating the guidelines to include chat services, interactive television and viral and affiliate marketing. The rules are designed to establish …
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Fox Mobile Entertainment is joining the ranks of wireless aggregators, unveiling a Web site that hawks music, games and images for mobile phones. But analysts say the News Corp. subsidiary …
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SAN FRANCISCO—VeriSign Inc.’s mobile content business is “looking like a disaster,” according to a report released this week by American Technology Research analyst Albert Lin. Lin downgraded VeriSign to a …
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SAN FRANCISCO—Cell phone headset maker Phonebites Inc. said it raised $7 million in its second round of venture funding, which was led by Mayfield Fund. Mayfield Managing Director Janice Roberts …
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HOLLYWOOD, Calif.—Fox Mobile Entertainment is joining the ranks of wireless aggregators, unveiling a Web site hawking music, games and images for mobile phones. The News Corp. subsidiary launched Mobizzo, an …
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FORT MYERS, Fla.—Continuing its recent flurry of acquisitions, NeoMedia Technologies Inc. signed a letter of intent to acquire HipCricket Inc., which provides custom mobile marketing solutions for broadcasters and brand …
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By Alice Z. Cuneo BEVERLY HILLS, Calif.-Madison Avenue needs to figure out emerging media-fast-or lose billions of dollars to someone who will, warned one of the nation’s top marketing executives …
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SEATTLE-Yahoo has the early lead in the race to become the wireless Web portal of choice for U.S. consumers, according to new figures from M:Metrics. An average of nearly 13 …
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SEATTLE-Yahoo has the early lead in the race to become the wireless Web portal of choice for U.S. consumers, according to new figures from M:Metrics. An average of nearly 13 …
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Crown Castle International Corp. and Qualcomm Inc. are placing huge bets on mobile TV, spending a combined $1.3 billion to build networks dedicated almost entirely to one-way wireless video. Traditional …
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SAN FRANCISCO-Razz headset vendor Phonebites Inc. announced a new partnership with Strax as well as a licensing agreement for audio clips from the cult hit “Napoleon Dynamite.” Phonebites said it …
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LONDON-Vodafone Group plc said it plans to launch eight new mobile TV channels including wireless versions of HBO, MTV and Twentieth Century Fox Television. The new video content will be …
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LONDON-Vodafone Group plc said it plans to launch eight new mobile TV channels including wireless versions of HBO, MTV and Twentieth Century Fox Television. The new video content will be …
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LOS ANGELES-Fox Mobile Entertainment, MobileLime and Juice Wireless Inc. were among the winners in the Mobile Marketing Association’s first annual awards program. The industry association named winners in six categories …
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Sprint Nextel Corp. became the first U.S. operator to offer full-track music downloads, launching a dual-delivery service last week using phones from Samsung Electronics Co. Ltd. and Sanyo Electric Co. …
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BURBANK, Calif.-Subscribers of Sprint Nextel Corp.’s new Power Vision service can access video content from “The Tonight Show with Jay Leno,” the carrier announced. Sprint users can view long-running comedy …
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LOS ANGELES-The rush to provide TV services to mobile phones heated up as two established French wireless companies each joined the playground in separate announcements. In-Fusio, an entertainment publisher, launched …
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LOS ANGELES-The rush to provide TV services to mobile phones heated up Thursday as two established French wireless companies each joined the playground in separate announcements. In-Fusio, a entertainment publisher, …
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LAS VEGAS-Wiremedia announced it will begin deploying the hardware and network infrastructure necessary to deliver location-based, advertising and contextual information to cell phones via Bluetooth technology. The company said it …
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NEW YORK-Cingular Wireless L.L.C. has unexpectedly shifted millions of dollars in upfront media commitments out of Fox and is said to be spending the money with other broadcast networks, according …
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SEATTLE-Entertainment publishers Mforma Group Inc. and Glu Mobile are using tomorrow’s NFL season opener to tout their latest sports-themed wares. Mforma has teamed with CBS SportsLine.com and the NFL on …
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SAN MATEO, Calif.-Time Warner Inc. is the latest media giant to join the stampede to the “third screen” with a $7.5 million investment in wireless game maker Glu Mobile. The …
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Marketing companies increasingly are using Bluetooth to get their messages across in airports, shopping malls and movie theaters. While advertisers view the tactic as a valuable new way to get …
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Time Warner Inc. is the latest media giant to join the stampede to the “third screen” with a $7.5 million investment in wireless game maker Glu Mobile. The stake was …
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Moviegoers with Bluetooth-enabled handsets can download movie trailers, ringtones and wallpapers at three Loews Theatres this summer. Twentieth Century Fox is providing kiosks at theaters in Los Angeles, New York …
