LAS VEGAS-SMS.ac Inc. is joining the stampede toward user-generated mobile content. The San Diego-based messaging company unveiled a software offering designed to allow users to publish and monetize their own content. Members can create blogs, video clips or music and set a price at...
LAS VEGAS—Mforma Group Inc. is the latest mobile-game publisher to get a makeover, dropping its name in an effort to become more consumer-friendly. The San Francisco-based developer is rebranding as Hands-On Mobile and expanding its portfolio to offer a variety of lifestyle applications in...
BOULDER, Colo.-The Mobile Marketing Association has created a committee to address the operational and technical guidelines surrounding wireless video. The committee, which is open to all MMA members, seeks to establish best practices for marketing through wireless video and create guidelines for measuring the...
BOULDER, Colo.—The Mobile Marketing Association has created a committee to address the operational and technical guidelines surrounding wireless video. The committee, which is open to all MMA members, seeks to establish best practices for marketing through wireless video and create guidelines for measuring the...
Sling Media Inc. launched a software package allowing wireless subscribers to view TV broadcasts on Windows Mobile devices. The developer announced a beta version of the much-awaited offering, which sends video from a cable box through an Ethernet cable to a handset running Windows...
BOULDER, Colo.-The Mobile Marketing Association revised its "consumer best practices," updating the guidelines to include chat services, interactive television, and viral and affiliate marketing. The rules are designed to establish a standard, efficient platform for brands, advertisers and carriers looking to market to wireless...
BOULDER, Colo.—The Mobile Marketing Association revised its "consumer best practices," updating the guidelines to include chat services, interactive television and viral and affiliate marketing. The rules are designed to establish a standard, efficient platform for brands, advertisers and carriers looking to market to wireless...
Fox Mobile Entertainment is joining the ranks of wireless aggregators, unveiling a Web site that hawks music, games and images for mobile phones. But analysts say the News Corp. subsidiary may be lumbering onto a shrinking playground.Fox last week launched Mobizzo, an Internet storefront...
SAN FRANCISCO—VeriSign Inc.’s mobile content business is "looking like a disaster," according to a report released this week by American Technology Research analyst Albert Lin. Lin downgraded VeriSign to a sell rating, citing a flattening in revenues from ringtones, which account for as much...
SAN FRANCISCO—Cell phone headset maker Phonebites Inc. said it raised $7 million in its second round of venture funding, which was led by Mayfield Fund. Mayfield Managing Director Janice Roberts is expected to join Phonebites’ board of directors as part of its investment in...
HOLLYWOOD, Calif.—Fox Mobile Entertainment is joining the ranks of wireless aggregators, unveiling a Web site hawking music, games and images for mobile phones.The News Corp. subsidiary launched Mobizzo, an Internet storefront featuring content from Fox brands including "Family Guy," "Napoleon Dynamite" and the upcoming...
FORT MYERS, Fla.—Continuing its recent flurry of acquisitions, NeoMedia Technologies Inc. signed a letter of intent to acquire HipCricket Inc., which provides custom mobile marketing solutions for broadcasters and brand marketers.HipCricket, based in Essex, Conn., licenses software to radio stations and broadcast networks that...
By Alice Z. Cuneo BEVERLY HILLS, Calif.-Madison Avenue needs to figure out emerging media-fast-or lose billions of dollars to someone who will, warned one of the nation's top marketing executives today.
SEATTLE-Yahoo has the early lead in the race to become the wireless Web portal of choice for U.S. consumers, according to new figures from M:Metrics. An average of nearly 13 million consumers per month accessed Yahoo's services from their handset during the fourth quarter...
SEATTLE-Yahoo has the early lead in the race to become the wireless Web portal of choice for U.S. consumers, according to new figures from M:Metrics. An average of nearly 13 million consumers per month accessed Yahoo's services from their handset during the fourth quarter...
Crown Castle International Corp. and Qualcomm Inc. are placing huge bets on mobile TV, spending a combined $1.3 billion to build networks dedicated almost entirely to one-way wireless video. Traditional TV networks and film studios are hastily establishing divisions to produce content for "the...
SAN FRANCISCO-Razz headset vendor Phonebites Inc. announced a new partnership with Strax as well as a licensing agreement for audio clips from the cult hit "Napoleon Dynamite."Phonebites said it partnered with Strax, which will manufacture and distribute the company's Razz Headset. Strax also will...
LONDON-Vodafone Group plc said it plans to launch eight new mobile TV channels including wireless versions of HBO, MTV and Twentieth Century Fox Television. The new video content will be packaged with the operator's existing Mobile TV offering in a number of Vodafone markets,...
LONDON-Vodafone Group plc said it plans to launch eight new mobile TV channels including wireless versions of HBO, MTV and Twentieth Century Fox Television. The new video content will be packaged with the operator's existing Mobile TV offering in a number of Vodafone markets,...
LOS ANGELES-Fox Mobile Entertainment, MobileLime and Juice Wireless Inc. were among the winners in the Mobile Marketing Association's first annual awards program.The industry association named winners in six categories including best use of mobile marketing and most innovative campaign. Aerodeon Turkey claimed best use...
Sprint Nextel Corp. became the first U.S. operator to offer full-track music downloads, launching a dual-delivery service last week using phones from Samsung Electronics Co. Ltd. and Sanyo Electric Co. The carrier introduced a mobile music store that allows users to purchase and download...
BURBANK, Calif.-Subscribers of Sprint Nextel Corp.'s new Power Vision service can access video content from "The Tonight Show with Jay Leno," the carrier announced. Sprint users can view long-running comedy sketches from the show as well as the previous night's monologue. Two new clips...
LOS ANGELES-The rush to provide TV services to mobile phones heated up as two established French wireless companies each joined the playground in separate announcements. In-Fusio, an entertainment publisher, launched a new TV channel for Sprint PCS Vision subscribers. The company unveiled SmashTV, a...
LOS ANGELES-The rush to provide TV services to mobile phones heated up Thursday as two established French wireless companies each joined the playground in separate announcements. In-Fusio, a entertainment publisher, launched a new TV channel for Sprint PCS Vision subscribers. The company unveiled SmashTV,...
