LAS VEGAS-Wiremedia announced it will begin deploying the hardware and network infrastructure necessary to deliver location-based, advertising and contextual information to cell phones via Bluetooth technology. The company said it would attach its Bluetooth MediaServer to billboards, poster sites, retail locations, entertainment venues, public...
NEW YORK-Cingular Wireless L.L.C. has unexpectedly shifted millions of dollars in upfront media commitments out of Fox and is said to be spending the money with other broadcast networks, according to executives close to the situation. The commitments, which industry executives have pegged at...
SEATTLE-Entertainment publishers Mforma Group Inc. and Glu Mobile are using tomorrow's NFL season opener to tout their latest sports-themed wares.Mforma has teamed with CBS SportsLine.com and the NFL on an updated offering that allows fantasy football players to manage their rosters from their handsets....
SAN MATEO, Calif.-Time Warner Inc. is the latest media giant to join the stampede to the "third screen" with a $7.5 million investment in wireless game maker Glu Mobile. The stake was part of a $27.5 million haul in Series D financing for Glu...
Marketing companies increasingly are using Bluetooth to get their messages across in airports, shopping malls and movie theaters. While advertisers view the tactic as a valuable new way to get close to consumers, some say it's nothing more than high-tech spam. Marketers have been...
Time Warner Inc. is the latest media giant to join the stampede to the "third screen" with a $7.5 million investment in wireless game maker Glu Mobile. The stake was part of a $27.5 million haul in Series D financing for Glu (formerly Sorrent...
Moviegoers with Bluetooth-enabled handsets can download movie trailers, ringtones and wallpapers at three Loews Theatres this summer. Twentieth Century Fox is providing kiosks at theaters in Los Angeles, New York and San Francisco that will automatically send messages to devices with activated Bluetooth technology....
LOS ANGELES-Moviegoers with Bluetooth-enabled handsets can download movie trailers, ringtones and wallpapers at three Loews Theatres this summer.Twentieth Century Fox is providing kiosks at theaters in Los Angeles, New York and San Francisco that will automatically send messages to devices with activated Bluetooth technology....
Oslo, Norway -Mobile content company The Mobile Media Co. said it acquired Rubberduck Media Lab Ltd., a move that strengthens Mobile Media's presence in the TV-to-mobile arena, the company said. The value of the deal was not disclosed.Rubberduck, based in the United Kingdom, has...
BELLEVUE, Wash.-Mforma Group Inc. unveiled the latest offerings under its agreement with Marvel International comics, launching a suite of content based on the feature film "Fantastic Four."Carriers will pony up advertising dollars to push "Fantastic Four" content as well. Cingular Wireless is launching its...
Japanese mobile content provider Cybird Co. will pay about $77 million for a majority stake in Canadian wireless publisher Airborne Entertainment Inc., the companies announced last week. Cybird said it will acquire 85 percent of Airborne, a Montreal-based publisher whose branded offerings include Donald...
Japanese mobile content provider Cybird Co. will pay about $77 million for a majority stake in Canadian wireless publisher Airborne Entertainment Inc., the companies announced Tuesday.Cybird said it will acquire 85 percent of Airborne, a Montreal-based publisher whose branded offerings include Donald Trump's Real...
LOS ANGELES-Fox Sports Radio and mobile marketing company HipCricket have partnered to deliver an interactive wireless application based on Fox's radio broadcasts. By texting to a short code, listeners can offer feedback on programming and participate in surveys, quizzes and sweepstakes using their phones....
SAN MATEO, Calif.-Glu Mobile Inc. announced the launch of Mr. & Mrs. Smith, a mobile game based on the Twentieth Century Fox film due out this weekend.The title is the third offering under an exclusive deal between Fox and the mobile entertainment publisher, which...
U.S. publisher Sorrent Inc. and its recently acquired European studio Macrospace used the opening night of the BREW Conference as a kind of coming-out party, rebranding as Glu Mobile. Sorrent, which acquired Macrospace in December, boasts a portfolio of licensed titles including games from...
Twentieth Century Fox Television (TCFTV) unveiled a new division to create and distribute content exclusively for wireless devices. Fox Mobile Entertainment will expand on the network's efforts to bring content from its TV shows to wireless devices. The network already has distributed 100 one-minute...
LOS ANGELES-With mobile gaming looking to explode from niche to mass market, game-makers are targeting consumers with everything from casual poker games to arcade classics to high-tech 3-D first-person shooters. And it was all on display here at E3. The wireless industry had more...
BEVERLY HILLS, Calif.-SmartVideo Technologies Inc. inked a deal to offer made-for-mobile video content from Fun Little Movies, the companies announced Friday. SmartVideo, which offers a subscription-based mobile video service for Windows Mobile-based devices, said it will add the FLM channel to its portfolio, offering...
BEVERLY HILLS, Calif.-SmartVideo Technologies Inc. inked a deal to offer made-for-mobile video content from Fun Little Movies, the companies announced Friday.SmartVideo, which offers a subscription-based mobile video service for Windows Mobile-based devices, said it will add the FLM channel to its portfolio, offering comedy...
WASHINGTON-Mobile entertainment publisher Proteus Inc. will partner with Granada Media to offer wireless content from Fox Network programs.The companies will team on a short message service-based promotional campaign for Fox's "Nanny 911" later this month, encouraging viewers to send text messages for $1 each...
LOS ANGELES-The wireless industry came out in force for the E3 video game convention, with a variety of gaming players making news.Jamdat Mobile Inc. announced it reached a deal with Id Software to bring the company's popular computer game Doom to mobile phones. Jamdat...
Venture capital continued to flood mobile gaming Tuesday as publisher Sorrent Inc. announced it raised $20 million in its latest round of funding.Granite Global Ventures led the Series D round, with current investors BA Venture Partners, New Enterprise Associates, Globespan Capital Partners and Sienna...
SAN MATEO, Calif.-Mobile game publisher Kayak Interactive continued to add to its portfolio of titles Wednesday, acquiring New Hampshire-based developer Chasma Interactive Publishing. Terms of the deal were not disclosed. The acquisition includes two games slated for launch in coming weeks: Internet puzzle game...
OVERLAND PARK, Kan.-Fox News Channel stepped into the wireless arena Tuesday with a deal to provide live news coverage for Sprint PCS Vision users.The carrier launched Fox News Channel Live, making the offering part of its $10-a-month Sprint TV service including news, sports and...
