BROWSING: MTV

Kayak rebrands as Blaze

SAN MATEO, Calif.-Mobile game publisher Kayak Interactive has rebranded as Blaze after consolidating with European subsidiary Synergenix Interactive. The move follows the integration of Chasma Interactive Publishing, which Kayak acquired last April. Blaze has offices in London and Stockholm, Sweden, and plans to retain...

M Theory to bring reality to wireless

LOS ANGELES-Bunim-Murray Productions, which is often credited with starting the reality TV phenomenon with the MTV hit "The Real World" more than a decade ago, launched a spinoff focused on new media initiatives, including mobile and Internet. The spinoff, called M Theory Entertainment, will...

M Theory to bring reality to wireless

LOS ANGELES—Bunim-Murray Productions, which is often credited with starting the reality TV phenomenon with the MTV hit "The Real World" more than a decade ago, launched a spinoff focused on new media initiatives, including mobile and Internet. The spinoff, called M Theory Entertainment, will...

Sprint Nextel adds MTV TV channels

NEW YORK—Sprint Nextel Corp. added to its mobile video offerings with a new deal to add content from MTV Networks to its Sprint TV service.The carrier added four channels from the Viacom International Inc. subsidiary: CMT features news and video from country and western...

What to watch Industry dabbles in number of formats to try to entice mobile TV viewers

Crown Castle International Corp. and Qualcomm Inc. are placing huge bets on mobile TV, spending a combined $1.3 billion to build networks dedicated almost entirely to one-way wireless video. Traditional TV networks and film studios are hastily establishing divisions to produce content for "the...

MTV reconnects with Virgin on select content

NEW YORK-MTV Networks isn't putting all its eggs in the basket of a single mobile virtual network operator. The Viacom Inc. subsidiary said it plans to build on its partnership with Virgin Mobile USA L.L.C., granting the MVNO exclusive rights to branded content from...

Music bundles make sense in mobile arena

If Amp'd Mobile Inc.'s bargain-basement full-track download music service was designed to get attention, it's working. The recently launched mobile virtual network operator made headlines a few weeks ago when it said it would match the price of Apple Computer Inc.'s iTunes service, selling...

Amp’d ready to rock with MTV $$, Web launch

Mobile virtual network operator Amp'd Mobile Inc. last week made its long-awaited and much-hyped soft launch. The carrier is offering a range of postpaid calling services, including an unlimited calling option and push-to-talk capabilities, as well as a trio of CDMA2000 1x EV-DO handsets....

MTV invests $50 million in Amp’d

LOS ANGELES-MTV Networks will invest $50 million in Amp'd Mobile Inc. and will work with the mobile virtual network operator to offer both repurposed and exclusive, made-for-mobile content from MTV, VH1 and Comedy Central. "When we began this company, partnering with MTV Networks was...

Vodafone expands mobile TV offering

LONDON-Vodafone Group plc said it plans to launch eight new mobile TV channels including wireless versions of HBO, MTV and Twentieth Century Fox Television. The new video content will be packaged with the operator's existing Mobile TV offering in a number of Vodafone markets,...

Vodafone expanding mobile TV offering

LONDON-Vodafone Group plc said it plans to launch eight new mobile TV channels including wireless versions of HBO, MTV and Twentieth Century Fox Television. The new video content will be packaged with the operator's existing Mobile TV offering in a number of Vodafone markets,...

Bango preaches off-deck content gospel

Like European missionaries of centuries past, Bango came to U.S. shores last week preaching the gospel. The Cambridge, U.K.-based company held events in Southern California and New York to tout the benefits of branded, off-deck mobile portals. Wireless operators, mobile marketers and technology companies...

MTV, Motorola launch mobile comedy shorts

NEW YORK-MTV Networks International and Motorola Inc. launched a series of eight comedy shorts created exclusively for mobile phones. "Head and Body," which depicts a character with a detached head, are being disseminated through MTV's wireless distribution channels and through Motorola's Web site in...

MTV, Motorola launch mobile comedy shorts

NEW YORK-MTV Networks International and Motorola Inc. launched a series of eight comedy shorts created exclusively for mobile phones."Head and Body," which depicts a character with a detached head, are being disseminated through MTV's wireless distribution channels and through Motorola's Web site in markets...

C&W to offer pre-loaded Motorola handsets in the Caribbean

KINGSTON, Jamaica-Cable & Wireless said it will offer exclusive Motorola Inc. handsets pre-loaded with content from Tempo via its Bmobile service in the Caribbean.Tempo is the new MTV network scheduled to launch in the Caribbean next month. C&W will offer the Motorola V186 handset...

MTV to supply programming to Sprint Nextel

OVERLAND PARK, Kan.-Sprint Nextel Corp. reported a deal with MTV Networks to supply MTV Networks' brands and programming direct to Sprint Nextel customers using CDMA-based multimedia phones. The programming will include content from MTV Networks' stable of cable networks, including Comedy Central, VH1, CMT,...

MTV, Warner Music go back to video roots

Most industry insiders look at wireless and see the future. Van Toffler looks at wireless and sees 1981. The president of MTV Networks Music Groups unveiled a deal to create wireless video content with Warner Music Group Corp.'s stable of artists. The network said...

MTV teams with VeriSign to track data use

MOUNTAIN VIEW, Calif.-MTV Networks International is teaming with VeriSign Inc.'s mobile content subsidiaries to study the international wireless entertainment market, the companies said Thursday. Jamster! and Jamba! will join the Viacom Inc.-owned network to study usage, mechanics and frequency of user downloads and streaming...

Live mobile sporting video delivered in Finland

ESPOO, Finland-Finnish broadcaster YLE is powering what it said is the first live TV broadcast for mobile users at an international sporting event.The company is delivering footage from the IAAF World Championships track and field competition in Helsinki, Finland. Users can watch the real-time...

MTV readies text-messaging marketing platform

NEW YORK-MTV Networks is developing an in-house text-messaging platform that will deliver content from the company's cable channels to U.S. wireless users. The Viacom network is planning to offer cross-carrier polling, alerts and sweepstakes from the MTV, Comedy Central, VH1, Country Music Television, Spike...

MVNOs compete for lucrative wireless youth market

The coming surge of mobile virtual network operators will target virtually every demographic, from ethnic groups to sports fans to rural users. But no group of consumers is being courted as much as America's youth. As wireless enters the multimedia era, the market of...

MTV launches mobile music video service in Japan

TOKYO-MTV Network will launch a subscription-based mobile entertainment service in Japan by the end of the month, the Viacom Inc. subsidiary said Thursday.Flux, which is expected to launch June 30, will deliver short videos and music clips through mobile and online networks, allowing subscribers...

China Mobile to offer MTV content

BEIJING-China Mobile's 220 million subscribers will be able to access content from MTV networks under an agreement announced Thursday.Beginning May 1, subscribers of China's largest wireless carrier can download music and news video clips as well as ringtones and ring-back tones. Terms of the...

Microsoft offers wireless content for Mobile devices

REDMOND, Wash.-Microsoft Corp. will provide daily downloadable video content including news, sports and entertainment programming for Windows Mobile-based devices, the company announced. MSN Video Downloads will deliver a subscription-based mobile TV service featuring content from channels including FOX Sports, MTV Networks, Napster Inc., Food...